HEADWAY DIGEST DAILY: 08.03.2018

2018, March 8th

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23 Tools to Transform Your Business Blog Posts Into a Destination for Customers


by Emily Kate Pope

So you have a website for your small business—and you’ve even set up a blog! That’s great. Now what?

If you’re regularly posting on your small business’s website, you want to make sure that your blog posts are reaching people—your target audience specifically—and not just languishing in cyberspace, unread. You want your business’s blog to look professional, feel authoritative, but be interesting to read, too.

That’s quite a balance, and if you’re new to blogging for business—or blogging at all—you’re absolutely not alone if you feel intimidated at the prospect of starting a blog. Every writer, no matter how professional, feels overwhelmed when they open up a new post that’s a big, white blank canvas.

… read more

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How Social Listening Can Help You Create Customer-Centric Content


by Shivam Joshi

A recent study showed that 95% of adults between 18-34 years old follow a brand on social media. That’s a huge pool of potential customers, but in a busy online space capturing their attention is no easy feat.

That’s why a customer-centric content strategy, that focuses on their needs and interests, is vital for attracting those elusive eyeballs.

There are three key steps to implementing such a strategy, and in this post we’ll go through the basics.

Understanding the pain points and most common queries customers have
Creating content that provides a solution to these issues
Distributing that content through right channels.

… read more

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Step By Step Guide: How to Make an Animated Marketing Video that Your Audience will Love


by Victor Blasco

When making your first animated marketing video, the big question arises: what should I focus on? Actually, the answer is “not yourself”! Your target audience is the key to the success of your video.

Think about it this way: if you make an animated video with your audience in mind, they will feel involved and engage with it, which in turn implies more conversions: the ultimate objective of online videos.

First things first: know your target audience!
If you have already studied your audience, please skip this step. But for lots of businesses, the details on who their product is addressed to are actually a mystery.

… read more

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10 Investor Approaches To Avoid When You Need Funding


by Martin Zwilling

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Both of these approaches are a waste of your time and theirs.

The best professional investors receive dozens of proposals a day, so they are conditioned to look for quantitative data, rather than passion, for credibility and potential. They also look for entrepreneurs they know from past experience and warm introductions, or for evidence that you have previously built a successful startup, and sold your last one for maybe $800 million.

 

… read more

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The Secret to Making More Time


by Suzanne Paulinski

“If there were only more hours in the day…” “I have too much I want to do, I’ll sleep when I’m dead.”

These statements are as common in the music industry as open mic nights and 360 deals. They are usually said either at times of pure exhaustion or pure mania, with no sense of focus or strategic thinking.

The truth is, there are more hours in the day than we think and we don’t need to sacrifice sleep to find them. However, there’s no magic bullet, either. We can’t rewind the clock or slow down the Earth’s rotation. The secret to making more time for things that matter requires three things.

Self-awareness
Clarity on our priorities
Organized structure
With these three tools we can we can finish what we have set out to do and we don’t have to burn out in the process. Let’s take a closer look at how to use each of these tools effectively.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 07.03.2018

2018, March 7th

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Content Marketing Essentials for 2018 (The Keys to Success)


by Maddy Osman

Content marketing is a hot buzzword in digital marketing, and for good reason.

A big reason for its popularity has to do with its effectiveness in driving traffic and its ability to establish a person or company’s industry expertise through education. It allows publishers to establish trust through the act of giving information away for free, which can lead them down a sales funnel to a purchase even if your content doesn’t explicitly promote anything.

This kind of implicit marketing is important because millennials (and Gen Z-ers), which make up a majority of today’s purchasers, have shown that they’re averse to ads.

If you want to dive into content marketing and your site’s potential, this guide is all you need. Let’s get started!

… read more

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4 Ways To Avoid Social Media Overload (Without Quitting Completely)


by Ash Rao

Agonizing over your number of likes on Facebook and Instagram, or itching to get more followers on Twitter and LinkedIn? Don’t blame yourself. Tech leaders have finally begun to admit lately what the rest of us already know: Social platforms are built to be addictive.

Of course, that doesn’t make social media an unalloyed evil. Many of us depend on Facebook, Twitter, and LinkedIn not just to stay in touch with our friends, but in order to do our jobs and advance our careers. So even though social media may be affecting you negatively–whether through a barrage of distractions or social comparisons that can dent your own self-esteem–quitting cold turkey still might not be the best option. Try setting a few boundaries like these instead.

… read more

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6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018


by Scott Oldford

Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change.

Related: 4 Ways to Market Your Business for Free

The leads you bring in and the customers you attract are the lifeblood of your business, and it’s no longer enough to create a single marketing funnel and expect a return on your investment.

Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.

… read more

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The Ultimate Guide for Reinventing Yourself


by Marla Tabaka

There comes a point in nearly everyone’s life when it’s time to hit the reset button. There are those events that call for a total transformation, involving a big mindset shift and a change in health, career, spirituality, relationships, and/or lifestyle. Or, sometimes a partial reset or reinvention is in order, which may be one, or a combination of any of the above.

The wonderful thing about proactively reinventing yourself is that it could serve to prevent the unnecessary and very uncomfortable need for reactive measures. Now is a good time to consider whether or not there are things going on that call for a big change in your life or business.

I have four examples of reinvention, what led to it, and how it was executed in the life of these business coaching clients, as well as my own. These may serve to broaden your thought process. See if any of them hit close to home.

 

… read more

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4 Essentials for Succeeding When You Make the Switch to Working From Home


by Kimanzi Constable

You’ve seen the ads on social media. The photos and videos of the “laptop lifestyle.” You’ve seen posts from fellow entrepreneurs showing their cars, houses and fancy offices. You’re excited to finally quit your day job and work from the comfort of your home. The thought of taking control of your time, and how you spend your days, is a dream come true. You say goodbye to your coworkers on your last day of “work” and wake up the next day free. You start fresh knowing that your office is 10 feet from your bed.

While it may feel like you’re about to enter the most productive period in your life, there’s something you need to consider. Working from home allows you control, but with that control means your results are tied to your work ethic. You have been used to having someone tell you how to spend your “working” hours. When you punched the clock, you had clear expectations for what you would accomplish during that day. When you work from home, no one is telling you what to do. That means you are responsible for your time — for maybe the first time in your life.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 03.03.2018

2018, March 3rd

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Content Marketing: What’s In And What Is Definitely Out (According To The Experts)


by Tricia Goss

Content marketing is the foundation of a successful digital marketing strategy.

Consistently delivering relevant, valuable content can garner new leads and keep your existing audience engaged. In fact, Content Marketing Institute reports that content marketing generates more than three times as many leads as outbound marketing while costing 62% less.
But as with all aspects of digital marketing, content marketing is always evolving. To get a handle on what’s hot and what’s not while the year is still young, we asked some of our favorite marketing experts for their opinions on content marketing trends for 2018.

… read more

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Simple and Cost-Effective Ideas for Small Business Marketing


by Derek Cromwell

Don’t have a huge budget to spend on small business marketing, but feel like you’re losing ground because you’re not taking action? You’re not alone.

According to the SBA, 2017 saw nearly half of small businesses invest less than 3% of their budget into marketing activities. More than half of micro businesses (those with fewer than 10 employees) put even less than 3% of revenue toward marketing.

While the SBA recommends small businesses invest upwards of 8% on their marketing, it’s important to note that there are plenty of tactics you can employ as a small business owner that have little to no cost. In fact, a number of small business marketing tactics take little more than time to execute. Here’s a list of simple, effective ideas you can put into practice immediately.

… read more

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Marketing Automation: The 4 Secret Don’ts That Nobody Tells You


by Kyle Gray

Marketing automation is one of the best ways for business owners to save money, time and sanity.

Many business owners get derailed by trying to do too much, or by getting too involved with their marketing.

By automating, they can set many of these repetitive tasks on autopilot, so they can put their creative energy toward tasks and projects that actually need it.

Marketing automation is commonly used in tasks such as lead generation, in the sales funnel process and in nurturing customer relationships through email, direct mail, and other media.

… read more

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3 Principles of a Successful Freelance Career


by Amanda Layman

When I began working as a freelancer, I wanted to find clients to pay me in the thousands. I sought out how-to books and blogs. I thought, with the right information, I would finally earn what I deserve. These books did help me fill in skill gaps and get better at the technical craft of writing—all the things I should have been doing anyways.

Once I figured out how to get writing jobs, I was working longer hours, seeking more clients, and somehow still getting paid next to nothing. I was missing something on the business side of things. An essential piece of the puzzle.

I figured it out in a coffee shop a couple years later, while I was busy trying to get some work done. I kept overhearing a business owner interviewing a potential employee for his security company.

 

… read more

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Radical Efficiency (The Most Powerful Work Habits That Will Increase Your Effectiveness In Life)


by Thomas Oppong

The most productive people are masters of efficiency — scheduling on purpose, focusing on high-value work, and making the most of every minute.

Efficient work begins with separating your important work from urgent tasks and knowing everything else that’s a distraction.

Resist the tyranny of the urgent. Urgency wrecks productivity. Your ability to distinguish urgent and important tasks has a lot to do with your efficiency.
Urgent tasks are tasks that have to be dealt with immediately. Important tasks are things that contribute to your long-term mission, values, and goals.

Your ability to distinguish urgent and important tasks has a lot to do with your success. Peter Drucker once said, “Nothing is less productive than to make more efficient what should not be done at all.”

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 01.03.2018

2018, March 1st

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The Beginner’s Guide To B2C Content Marketing


by Joanne

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content.

“But I don’t want to develop an audience!” I hear you cry, “I want to sell products!”

Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing practices that enable you to promote products through useful, engaging, high-quality content.

Is there a business in your niche that’s outperforming you in sales? Chances are it’s because of their B2C content marketing.

… read more

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How to Get Your Customers to Recommend Your Brand to Others


by Neil Patel

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.

Acquiring a new customer can cost you six or seven times more money than retaining your current customers.

But you can get new customers without having to spend much money.

Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.

It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.

… read more

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4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence


by Neil Patel

The very beginning of any relationship is awkward.

Do you think your customers feel that way about the beginning of their relationship with you?

Because if they do, that’s bad. It’s a severe threat to your business!

It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going. At least, that’s if things go smoothly.

Other times it’s more like those middle school dance parties where there are too many chaperones, and no one knows what to do.

So you stand around awkwardly until your mom picks you up.

As the saying goes, the “seeds of churn are planted early.“ Your customer onboarding experience will determine the overall quality and longevity of your business relationship.

… read more

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11 Online Branding Tips from Successful Entrepreneurs


by YEC

What is the first thing that pops up when people Google you? You really should know. Why? Because that is where employers go to check you out first, even before they email you. The successful careerists and entrepreneurs at the Young Entrepreneur Council (YEC) know this, and they’ve brought some online branding tips just for you by answering this question:

“What is one step I can take to proactively improve my online branding?”

Here are their insightful answers…

 

… read more

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This Is How To “Work Smarter Not Harder”: 3 Secrets From Research


by Jayson DeMers

UC Berkeley professor Morten Hansen looked at 200 academic papers, interviewed 120 experts, ran a pilot study on 300 subjects, and built a framework which he then tested on 5000 participants from various industries and backgrounds.

He found 7 behaviors that made up 66% of the difference in how people performed. (By comparison, standard metrics like education, age, and hours worked were only responsible for 10% combined.)

His new book is Great at Work: How Top Performers Do Less, Work Better, and Achieve More.

We’re gonna look at 3 of his findings so that we can get better work done in less time — and even achieve that mythical “work-life balance” unicorn everyone is always talking about.

Let’s start with the single most effective strategy he uncovered…

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 28.02.2018

2018, February 28th

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7 Cold Email Tips That Will Increase Response Rate


by Mallory Fetchu

Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?

Not necessarily.

Nobody likes spam. Educate yourself on how to deliver the emails that your audience wants. Check out “The Anatomy of a Marketing Email”.
I spent the better part of a decade emailing hundreds of thousands of cold prospects, trying different tactics and strategies to see what resonated. Here’s what I found:

… read more

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5 +1 Make-or-Break Content Marketing Tips for Startups


by Erika Csorba

Content marketing is a complex field. If you want to write an article to reach your business goals, you need to be the creative guy and the number guy at the same time.

The creative part involves coming up with an enjoyable copy and quality visuals. Unfortunately, engaging emotions isn’t enough. You also have to integrate tech tool and data to boost your article’s performance.

Here comes the number guy: How many results will your keyword trigger? How do your competitors perform. How do you perform? What is the article’s CTR? What is its Conversion Rate? And how about the ROI?

Those people who understand both parts of content marketing – the creative and the analytical – will truly harness the power of content creation.

… read more

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4 Ways to Implement Psychology in Marketing


by Sammi Caramela

It’s difficult to keep anyone’s attention for more than a few seconds. Social media is especially distracting with news feeds and notifications on multiple platforms. For your business to prosper, you need to find special ways to connect with consumers and encourage them to take action through marketing.

“The motivations that lead people to action are the same online and offline,” said Rachel Clemens, CMO of Mighty Citizen. “Great storytelling moves people, no matter the media. Clear branding, delightful design and easy-to-use technology drive people to action, whether that’s via a website, online ad, TV commercial or even in a face-to-face meeting.”

… read more

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How to Write a Business Plan for Your Startup


by Neil Patel

Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.

You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it.

Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space.

Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. This will help you stay organized and focused.

You’ll also be able to share this plan with others to help you get valuable feedback. I don’t recommend starting a company without consulting people first.

 

… read more

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Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch


by Jayson DeMers

There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a given timeframe.
Businesses attempt to optimize this by hiring more talented workers, buying better tools and equipment, and improving internal processes. But how many of those daily hours are wasted, and what’s causing your employees to waste them?

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

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