HEADWAY DIGEST DAILY: 24.02.2018

2018, February 24th

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12 things you need to craft a content strategy that really works


by Katy French

How can you create a successful content marketing strategy? Katy French from creative agency @columnfive shares her insights.

A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report.

We know crafting a content strategy can feel overwhelming, especially if you don’t know what to include. But doing it is worthwhile, because it makes everything afterwards a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. It just takes a little bit of elbow grease up front.

So, what should your content strategy look like?

We’ve helped many brands devise their strategy, and while each is unique, brands’ strategies tend to include some common core elements. No matter what your goals are, a comprehensive content strategy should cover every part of the marketing process.

… read more

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This 1 Simple Shift in Thinking Can Transform Your Company’s Social Media Marketing


by Marty Weintraub

Brands are scrambling to figure out why Facebook fans have stopped seeing their social media posts. Earlier this year, Facebook made changes that some marketers consider 2018’s Facebook Brand Marketing Apocalypse.

Freebie content and video distribution dried up, but smart social marketers have quickly started to think like classic TV stations — only smarter. Social channels make it possible for brands to broadcast captivating video content to very precise audiences. While no longer free, securing views can still be crazy cheap — costing as little as a penny each. Views can drive website visits, in-store foot traffic and put products in shopping carts.

First, some quick history: In January, Facebook essentially shut off the free publicity spigot for brands and publishers, affecting everyone from news giants like the New York Times to brand publishers like Skittles, the Mall of America, SkiDoo and others. Companies endured an overnight branding nightmare that actually took about seven years to occur (free distribution began declining before Facebook’s 2012 IPO).

… read more

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How to Become a True Marketing Master


by Acadia Otlowski

There has been a lot of content written on becoming the best marketer, or a master marketer.

I have an issue with that. What does it really mean to be a marketing master? What does mastery entail?

There’s a popular idea that mastery on any topic can be achieved in 10,000 hours. This idea came from Malcolm Gladwell and his popular book “Outliers.”

According to this theory, if you work deliberately for 40 hours a week at your marketing job, you will obtain mastery in about 4 years and 292 days.

But there are a couple of issues with Gladwell’s theory.

In professions, the amount practiced accounted for just a 1% difference in performance. That’s a minuscule improvement in the overall scheme of things.

… read more

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Our 6 Must Reads for Managers to Give Feedback That Helps People Grow


by Pia Silva

Some of the most popular advice we’ve ever given on First Round Review concerns feedback. There’s a reason why Kim Scott’s piece on how to give ‘Radical Candor’ has been shared 150K+ times — and has since been turned into a bestselling business book. It’s because people want to do exactly what its subtite describes: Be a Kick-Ass Boss Without Losing Your Humanity. For managers both new and experienced, this can feel like threading a needle — giving people the constructive feedback they need to grow in their careers without making them feel badly about where they’ve failed or come up short.

We’ve heard from a number of people — founders, executives, managers, and ICs alike — that giving constructive feedback is painful, uncomfortable, and even frightening. No wonder many go far too long without doing it, or sugar coat their words past the point of clarity. They worry that what they say will cause more damage, or make people disengage. They worry that what they need to communicate won’t come out quite right or be well received. So they sit in silence — which ends up feeling far worse when people around them continue to make the same mistakes, underperform, and gradually get managed out. All of which might have been prevented had someone just intervened.

 

… read more

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10 Horrible Habits You’re Doing Right Now That Are Draining Your Energy


by John Rampton

One of the greatest ways that you can improve your daily productivity is to cut out habits that drain your motivation. They give you less energy to tackle the day and decrease happiness levels. The challenge is that life is full of distractions.

That being said, letting the distractions consume you will make going through each day much more difficult. You should, instead, look for places in your life that you can change in order to have more energy and motivation. Doing so will increase your output and your well-being.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 23.02.2018

2018, February 23rd

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Content Marketing 101: All You Need To Know To Grow Your Business


by Jeff Bullas

It was a paperback book that someone I trusted and respected had recommended.

Its title was good but not great.

The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover.

Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs.

But it made a big promise.

If you created great engaging content online then you would attract leads and sales.

The term used to describe that was “inbound marketing”.

New Rules of Marketing and PR – Content Marketing 101

The book?

“The New Rules of Marketing and PR” by David Meerman-Scott.

… read more

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7 Steps to a Successful Influencer Marketing Strategy


by Hannah Sears

Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.
Developing a solid influencer marketing strategy involves finding and leveraging the influencers that best fit your brand. Here are seven steps to help you get started.

Determine Your Goals
Brand influencers are an excellent source of social proof for brands, but before selecting top influencers, you should set goals. First, define your target audience – who are you trying to reach with your influencer campaign? Once your target audience is established, set a budget.

With the rise of social media influencer marketing, more and more influencers are being well compensated for brand partnership. After determining your budget, select which KPIs to measure. Some KPIs to consider are: audience reach, views, engagement, and increase in followers.

… read more

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Lead Nurturing & Automation


by Ali Hyatt

– Hey everyone, welcome to today’s Master Class presented by HubSpot Academy. I’m Courtney Sumbler. I’m one of our professors on the HubSpot Academy team. And we are HubSpot’s learning resource as well as world wide leader in marketing and sales education. I’m really excited to have everyone here today because we’re gonna be talking about lead nurturing and automation. Two of my favorite subjects and I have a feeling that my coworker here. Those might be some of her favorite subjects too.

– Yeah.

– So we’re gonna be talking a lot today about lead nurturing and automation. I’m really excited to introduce my coworker, Marwa Greeves. She is the team manager for the email messaging team here at HubSpot. And we actually get to work together quite a lot which is exciting.

– It’s awesome.

– We get to sit in the halls of HubSpot and geek out about some of these things. And today we’re gonna join in with all of you to sort of really talk about lead nurturing automation. Maybe a little bit of what 2018 looks like. Reflect on 2017. Really where we’re all going with these things in the next few months. And with that being said we want to make sure that you’re a part of this conversation. So what you’re gonna do is jump into that Facebook live feed. Start commenting, get those fingers warmed up. If you want to use a hashtag for Twitter use the hashtag HubSpot Master Class. Really let us know what’s going on. Ask us some questions. Maybe some struggles you have with lead nurturing. Questions you’ve thought about automation. Maybe how 2017 went for you. But we really want to hear from you. And I’m gonna keep you guys kind of going with that. So that’s not the last time you’re gonna here about commenting. So as we get started here. Marwa, how’s it going? It snowed last night.

… read more

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Is Giving Away Your Best Stuff Helping Or Hurting Your Business?


by Pia Silva

I’ve received many emails saying, “Your book was amazing. I changed my whole business because of it! I took your stuff and implemented it and got results, thank you!”

Should I have shared less? Did I lose a potential client? Should I have pushed them to hire me?

There’s a fear that if you give away too much information, people won’t pay you for your services. The fear of giving it all away has too many business owners keeping their ideas to themselves to “play it close to the vest.”

And that fear makes sense…as long as you don’t want anyone to know who you are! I mean, if you keep your best stuff to yourself, you’ll be the best-kept secret around—a secret no one hires.

 

… read more

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How To Be More Productive At Work – Going Big


by Emma Matthews

With so many things to get done, do you ever wish you had more than 24 hours in a day? Just to finish everything on your to do list and have some peace of mind? But you know better. It’s not about how many hours you have in a day. It’s all about how much work you can pack in during those hours.

So how do you make those hours count? Well, look no further for answers. Let me tell you about 14 ways to boost your productivity at work. And it goes something like this (Whadup Madonna reference!)-

1. Wake up Early
The early risers around us seem just a tad more happier, a tad more chirpier and extra productive. How you start your day can set the tone for the rest of the day for you. This is still something where I’m learning to practise what I preach. Trust me, waking up an hour earlier and comfortably powering through your tasks is better than to wake up an hour late and play catch up with time for the rest of the day. Waking up earlier means not having to rush through your morning. You’re in a much better mood this way and it gives you a head start. So when others are rushing through their mornings to get to office, you’re already there, all cool, calm and collected, and ready to conquer the day

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 22.02.2018

2018, February 22nd

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6 Tips for Writing Successful Marketing Content


by Casey Crane

But not all content is the same. As a Copywriter and Content Manager at Bluleadz, my job varies from day to day depending on the needs of each client. Sometimes clients want daily or weekly blog posts; other times, I find myself writing premium content for tip sheets, whitepapers, or even eBooks.

In between projects, I try to stay up to date with recent industry-related news, research short- and long-tail keywords for inclusion in website and blog content, and try to come up with new content ideas or fresh takes on old successful content.

Balancing these tasks, along with trying to learn about clients whose businesses span a range of industries and service types, can be a challenge. This is particularly the case when I’m also trying to get up-to-speed when taking on new clients.

… read more

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11 Social Media Ideas from the Fashion Industry Everyone Should Try


by Xenia Volynchuk

Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of harsh judging on a daily basis, you definitely would benefit from taking some of their tactics on board, no matter which industry you are in. You’ll learn to find ideas for unique content, produce pieces that result in tons of likes, comments, or retweets, and get tips for growing your audience.

1. From love to hate — evoke the full spectrum of emotions
My first tip would be to create content that evokes the full spectrum of emotions, and may even be meme-worthy. Since Facebook ranks hearts, wows and other emotions higher than default likes, it makes sense to put extra thought into creating somehow controversial content. Here’s an example from Louis Vuitton.

… read more

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A Comprehensive Website Planning Guide (Part 1)


by Ali Hyatt

As a veteran designer, developer and project manager on more sites than I can count, I’ve identified a common problem with many web projects: failure to plan. As the same issues come up repeatedly in my work, I’ve written this guide in order to help our clients, other designers, businesses and organizations plan and realize successful websites.

Who This Guide Is For Link
Written in relatively non-technical language, this guide provides a broad overview of the process of developing a website, from the initial needs assessment through site launch, maintenance and follow up. It is appropriate for:

Small and medium-size businesses;
Organizations;
Institutions;
Web designers, developers, and design/development firms.

… read more

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How to Improve Your Self-Esteem: 12 Powerful Tips


by Henrik Edberg

Nothing is more important than how you feel and think about yourself.

A high opinion about yourself and who you are and what you do and basically a love for yourself is also one of the things that people often miss or have too little of in today’s society.

I read about it in newspapers every month.

I see it every week based on how many of my readers that join my Self-Esteem Course. It is – close to 2 years after I launched it – still my most popular course.

I see it in my inbox almost every day as people share their challenges with me.

 

… read more

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How To Become A Distraction Free Blogger


by Donna Merrill

If you’ve never thought of how to become a distraction free blogger, then you may wonder how some people seem to get so much done, while others struggle to accomplish very little.

I know I’ve been there.

I’ve worked so hard on something and maybe taken weeks or even months to get it done.

Then I see somebody else do the same thing 5 times in a month!

How does that even happen?

Distraction
Distraction is the stuff that happens all around you, taking your attention away from your immediate task.

You sit down to write a blog post and hear the phone ring or get an instant notification pop-up on your screen.

Then you think of something you forgot to do last night.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 21.02.2018

2018, February 21st

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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For


by Sonia Simone

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap.

Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines.

Not to mention keeping track of multiple projects, leaving enough time to produce quality work, making time to do your own marketing, and remembering to actually invoice your clients.

It’s one thing to write for your own enjoyment, when you feel you have something to say.

… read more

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A 10-Step Checklist for Social Media Strategy Success


by Dhariana Lozano

Social media can be a lot to take in all at once, especially when you’re just starting out. To help, here’s a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy.

These are the ten must-haves for a strategy in order to build an authentic, engaged social media community for your brand.

Hopefully they help.

1. Define Clear Goals
This is the foundation of your social media management or campaign strategy. Defining goals (and objectives) gives you direction, purpose, and will help you narrow down the main themes your content will revolve around.

… read more

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How to Use Your Email List to Find Your Best Customers


by Ali Hyatt

You might have a few customers who you notice often share your social media updates.

Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you.

But have you ever thought about how you can use your email list to find your best customers?

Your email subscribers have opted-in to learn more about your business. They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent basis.

… read more

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The Worst Word in an Entrepreneur’s Vocabulary


by Doug and Polly White

We have worked with hundreds of entrepreneurs through our consulting practice. Without exception, all of these business owners have fallen into two categories — we call them “the desperate” and “the inspired.”

Related: Does Your Assessment of Your Business’s Value Match Up With Reality?

We don’t mean to be pejorative. But it’s a fact that the only owners who feel the need to change up something about their businesses — and thus need our help — fall into one of these two groups.

Desperate entrepreneurs
Desperate business owners call us because something is wrong with their organization. That something might be financial: Revenues and/or profits may be shrinking, or expenses may be out of control. And the owner sees the proverbial writing on the wall. If he or she doesn’t do something, the business might not survive.

 

… read more

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3 Things I Learned About Productivity as an Entrepreneur


by Raya Khashab

Since I left my corporate job, I’ve been reading a lot about how to increase my productivity. For people like me who transition from a structured environment as an employee to a more flexible lifestyle as an entrepreneur, the adjustment can be hard. If you’re wearing many hats – for example, you’re the one creating the product, talking to customers, and doing the marketing – it can be especially overwhelming. I was busy, for sure, but was I being productive?

Tim Farris once said, “Being busy is a form of laziness – lazy thinking and indiscriminate action. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions”

It felt like I was the only one struggling with time management, and then one day I attended a conference that included a fireside chat with broadcast journalist Soledad O’Brien.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 20.02.2018

2018, February 20th

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7 Simple Ways to Attract a Crowd of Raving Fans for Your Blog


by Frank McKinley

Wouldn’t it be great if your blog had hundreds of visitors — even thousands — waiting to hear what you have to say next?

What if there were so many comments and questions you had to hire help to answer them all?

That’s the dream of every writer who wants to change the world.

And it really can come true!

All you have to do is a few simple things consistently.

But first, let’s look at what may be holding you back. And chances are, you may not even be aware you’re making these mistakes.

… read more

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How to Repurpose Your Social Media Content


by Kate Volman

If you aren’t repurposing the content you create for social media, you’re missing opportunities. Creating great content to share with your audience takes time and resources for your small business, so it’s important to make the most out of each piece. One of the best ways to do that is to diversify that content and make it available on multiple platforms at different times.

In this video, Entrepreneur Network partner Kate Volman shares a few simple ways you can repurpose your content so your content can be found online and you can build your audience.

Click play to learn more.

… read more

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3 email marketing strategies to implement right away


by Mckenzie Gregory

Maybe you’re new to email marketing, or maybe you simply haven’t paid much mind to it before.

We get it: Very few people work as solely as an email marketer. Most likely, it’s just a single part of your day-to-day responsibilities, so it’s easy for email to become a box you check off your to-do list. But if you aren’t using email marketing to its full advantage, you could be seriously missing out.

After all…

• 94% of people say they get online to check email – it’s the #1 activity on the internet.

#2? Using a search engine. And if you think about it, that’s not an absurd statistic. We’re all living in our inboxes. In fact, the average office worker receives around 30 emails an hour.

… read more

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How to Finance Taking Your Startup to the Big Time


by Jared Hecht

You’ve reached a critical point, and you need financing for your business.

Maybe you’re a seasonal business owner who needs funds on hand to get through the slower months. Maybe your product was featured on a major blog, demand skyrocketed, and you need cash to keep pace with orders. Or maybe the heating system in your brick-and-mortar store is on the fritz and you need it fixed to keep shoppers comfortable while they browse.

Whatever your reason, there are clear actions to take once you realize you need a small-business loan.

 

… read more

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6 Habits High Performers Use to Stay Sharp, Confident, and Productive (According to Neuroscience)


by Julian Hayes

High performers such as Jeff Bezos and Sheryl Sandberg stay mentally sharp by making sleep a non-negotiable activity in their life. Richard Branson has credited his peak performance to working out.

When you’re mentally sharp, you’re not only growing and evolving at a faster pace in life, but you’re also operating with more confidence. With that said, to stay sharp and confident and operate as a high performer, use these six tiny habits.

1. Commit to exercising.
When you get your body moving, you’re creating emotion. Most important, by exercising, you’re creating energy, which is your most valuable currency.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 17.02.2018

2018, February 17th

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9 Emotional Hooks That Will Make Your Content 10x Better


by Adam Heitzman

What makes a piece of content compelling?

The secret ingredient to awesome content isn’t a watertight argument or even a great concept.

It’s emotion.

People make most of their decisions based on how they’re feeling, whether they realize it or not.

This is especially true when it comes to purchasing decisions.

If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.

… read more

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The Essential Guide To Social Selling


by Daniel Disney

Let’s start this blog of with one very BIG fact…..

YOUR prospects and customers are on social media.

There will be very few industries now where businesses and decision makers are not on social media in some form. That may include Facebook, it may include LinkedIn, Twitter, SnapChat etc. They will be on social media and their buying decisions will be influenced from it.

Social media is a tool available for sales people, it’s sat right in front of you and yet so many people aren’t utilising it or aren’t using it right.

… read more

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27 Viral Referral Strategies for Ultimate Growth in 2018


by Bethany Cartwright

“If it quacks like a duck and walks like a duck it’s a duck”. Have you heard that expression?

There are some companies among us that sell like the best, hire like the best, treat their customers the best possible way. They are simply the best. Everything they do makes them great.

What is consistent with all the top marketers and business owners out there is that they usually get referrals from their customers. Some of them are even solely based on referrals.

How does that make them stand out?

… read more

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9 Skills Every Successful Entrepreneur Needs


by Kimberly de Silva

“How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in yourself and build valuable skills over time. So which skills should every entrepreneur have?

1. The ability to manage money
In order to effectively run a business, you need to be able to manage money. Answer these questions about your personal finances first: Do you know where your money goes each month? Do you make more than you spend? If the answer is no to both, you will struggle to manage your business’ money too. But not all is lost, there are many tools out there to help you manage money. Start by getting your personal finances in order, use it as practice for when you will have to manage a business budget.

 

… read more

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5 Great Meditation Apps You Can Use On Your Lunch Break


by Health Alliance Plan

Woman With Digital Tablet Using Meditation App In Bedroom

Far too many Americans opt to skip lunch breaks or eat lunch at their desks, but taking a break from your hectic day can help you be more productive. One excellent use of your lunch break is meditation. The practice of deep breathing and focusing your concentration, meditation can help you relax, which is essential if you are working in a stressful job. Try the following apps to make it easier to incorporate meditation into a busy workday. It can help keep you calm and more productive into the afternoon.

Headspace

A well-known and tested meditation app, Headspace has been shown to be effective, resulting in its popularity. The app offers a variety of guided meditations in various lengths, including short 15-minute sessions, which are perfect for a lunch break. It is simple and easy to use, with minimal distractions. A simple click on your guided meditation is all it takes. One drawback is that there is a subscription fee following the free trial period.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

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