2018, March 1st
Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content.
“But I don’t want to develop an audience!” I hear you cry, “I want to sell products!”
Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing practices that enable you to promote products through useful, engaging, high-quality content.
Is there a business in your niche that’s outperforming you in sales? Chances are it’s because of their B2C content marketing.
by Neil Patel
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
Acquiring a new customer can cost you six or seven times more money than retaining your current customers.
But you can get new customers without having to spend much money.
Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.
It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.
by Neil Patel
The very beginning of any relationship is awkward.
Do you think your customers feel that way about the beginning of their relationship with you?
Because if they do, that’s bad. It’s a severe threat to your business!
It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going. At least, that’s if things go smoothly.
Other times it’s more like those middle school dance parties where there are too many chaperones, and no one knows what to do.
So you stand around awkwardly until your mom picks you up.
As the saying goes, the “seeds of churn are planted early.“ Your customer onboarding experience will determine the overall quality and longevity of your business relationship.
What is the first thing that pops up when people Google you? You really should know. Why? Because that is where employers go to check you out first, even before they email you. The successful careerists and entrepreneurs at the Young Entrepreneur Council (YEC) know this, and they’ve brought some online branding tips just for you by answering this question:
“What is one step I can take to proactively improve my online branding?”
Here are their insightful answers…
by Jayson DeMers
UC Berkeley professor Morten Hansen looked at 200 academic papers, interviewed 120 experts, ran a pilot study on 300 subjects, and built a framework which he then tested on 5000 participants from various industries and backgrounds.
He found 7 behaviors that made up 66% of the difference in how people performed. (By comparison, standard metrics like education, age, and hours worked were only responsible for 10% combined.)
His new book is Great at Work: How Top Performers Do Less, Work Better, and Achieve More.
We’re gonna look at 3 of his findings so that we can get better work done in less time — and even achieve that mythical “work-life balance” unicorn everyone is always talking about.
Let’s start with the single most effective strategy he uncovered…