2017, September 4th
The popularity of content marketing as a strategy for generating B2B leads and nurturing relationships has grown significantly in recent years. And with stats like this, it’s easy to see why.
According to the Content Marketing Institute:
Content marketing costs 62% less than outbound marketing, yet generates more than three times as many leads
Businesses that master it can experience up to 7.8 times more website traffic
Content marketing generates higher conversion rates.
by Tyler Abbott
Social media managers need to share interesting content with their audiences. It’s part of the new way customers buy. Sharing content from the company’s own blog is easy, but you need to share content from other sources, too. By sharing content that’s not about your brand, you can avoid being too self-promotional on social media. You can also build awareness of your brand and improve your credibility.
by Brian Balfour
We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com or Inbound.org is all it takes to understand the obsession.
As a result, marketers now get the majority of their “learning” through this hack-tic based content. As addictive as they are, prescription-based tactics and tools won’t solve your problem, and most importantly, help you become an elite marketer.
by R.L. Adams
For all those proverbial 9-to-5 cord-cutters out there who want to work from home or even travel the world as a digital nomad, there are boundless opportunities thanks to the rise of the internet. Today, no matter where you live or what your background, you could make a healthy amount of money online through a variety of means.
Some of these occupations require more dexterity, where others simply require sweat equity and determination to learn the ropes. However, working from home, or on the beach in some remote destination, isn’t some made-up fantasy. People from all walks of life are enjoying the benefits and freedom associated with being their own bosses.
by Neil Patel
If you’re looking to get more done at your company, you need to revise the culture you encourage.
The way you run your company says a lot about what you value and directly impacts the productivity of the workers under you.
According to Single Grain, happiness makes people 12% more productive, while unhappy workers are 10% less productive.