2017, December 6th
by Rebekah Radice
Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content.
High value content on the other hand is tough to come by. It’s also even harder to create.
I remember when I first started translating my blog posts over to social media. It was undiscovered territory at the time and the “how-to’s” and “tip” posts hadn’t yet been written.
But today, we know what it takes to write social media content that connects with the right audience.
It’s content that’s written with confidence, shared with enthusiasm, and expertly crafted to build creditability and authority.
by Reshu Rathi
Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers.
But, over the time, this medium has become very competitive. With more and more retailers sending mailers left &; right, customers have become accustomed to ignoring email messages (unless they’re too good). So to stand out in a crowded inbox, you’ve to leave a mark.
by Connie Kadansky
Are your social media and inbound efforts generating enough quality leads to keep your sales pipeline healthy? If so, you cannot get better than that.
However, for most salespeople, they must proactively prospect on top of other initiatives to make sure they achieve their goals.
Prospecting is an emotional as well as intellectual endeavor. When your energy and enthusiasm for pursuing new business lags, you may be suffering from sales call reluctance.
Sales call reluctance is the emotional hesitation to prospect and self-promote. In our culture, the highest rewards do not go to the smartest, best prepared, or the hardest working individual. The rewards go to the person who is most willing to prospect and self-promote.
by Jason Feifer
I’ve always struggled with self-promotion. Sure, I’ve done plenty of it — you pretty much can’t work in media without hawking your own work. But I’ve always felt awkward about it. Self-promotion feels a little like begging. I’ve always worried that it’s a burden — as if I’m saying, Here’s something I’m forcing you to care about. So I tried to mask that awkwardness with self-deprecating humor. When I recently launched an Entrepreneur podcast called Problem Solvers, for example, I emailed all my friends with the subject line, “In case you’re not sick of my voice.”
Related: How to Network, for Those Who Hate to Network
Over the past year, though, I’ve been repeatedly struck by how gracefully entrepreneurs promote themselves. There’s no fuss. No apologies. No little dance. They instead worry about how to reach their audiences most directly, and how to be as useful to that audience as possible. The concept started to sink in: useful. I needed to think of my self-promotion as useful — not to me, but to the people I’m reaching.
by Eric Barker
Sometimes we all feel anxious. Sometimes lonely or disconnected. Sometimes unhappy, and maybe even a little crazy. You know what might fix all of this?
Would you believe me if I said… a war?
From Tribe: On Homecoming and Belonging:
The positive effects of war on mental health were first noticed by the great sociologist Emile Durkheim, who found that when European countries went to war, suicide rates dropped. Psychiatric wards in Paris were strangely empty during both world wars, and that remained true even as the German army rolled into the city in 1940. Researchers documented a similar phenomenon during civil wars in Spain, Algeria, Lebanon, and Northern Ireland. An Irish psychologist named H. A. Lyons found that suicide rates in Belfast dropped 50 percent during the riots of 1969 and 1970, and homicide and other violent crimes also went down. Depression rates for both men and women declined abruptly during that period, with men experiencing the most extreme drop in the most violent districts. County Derry, on the other hand—which suffered almost no violence at all—saw male depression rates rise rather than fall.
Hold on a second before you send me that angry email. I’m not really suggesting war as a solution to any of our emotional ills. God forbid.