2017, September 7th
Determine Objective for Content Marketing
Content marketing requires meticulous planning, hard work, and consistency to achieve your business goals. In other words, it could be a frustrating journey if you didn’t have a concrete plan in the first place.
As a business, you need to determine the objectives of your content marketing campaigns. This is the most crucial first step in content marketing. Yet, an astounding number of businesses launch their content marketing plans with no clear goals in mind.
by Justin Lambert
The authoritative answer is… yes and no.
This is a question that’s been batted back and forth for years with some big names weighing in with anecdotal and statistical evidence supporting both sides of the argument. Let’s break down some of the fact and fiction first, then explore where the real value is in both social media and SEO.
by Clare Dodd
It’s true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative, according to a recent survey.
It’s bad for business and it’s got to stop.
When sales and marketing work together it’s been shown that ‘companies see substantial improvement on important performance metrics: ‘sales cycles are shorter, market-entry costs go down, and the cost of sales is lower,’ according to the Harvard Business Review.
by Elise Mitchell
“The journey matters as much as the destination.”
Well-intentioned people like to remind those of us who are driven souls about this advice. But I never bought it.
I’m a destination person by nature. In business, family life — you name it. I like to know where I’m going and how I’m going to getting there. The rest is just scenery, right?!
Sound familiar? Perhaps this is you – or someone you know.
by Cheryl Stryed
What should I do with my life?- This complicated situation, professionally or personally, comes across our lives several times at different phases, whether we are teenagers or retired adults – choosing subjects for college or university, taking up a job, getting into a relationship or nearing retirement. The quirky road ahead can be liberating or intimidating, depending on how you deal with it. However, having a right frame of mind and right approach towards life can lead you on the right path.