2018, March 8th
by Emily Kate Pope
So you have a website for your small business—and you’ve even set up a blog! That’s great. Now what?
If you’re regularly posting on your small business’s website, you want to make sure that your blog posts are reaching people—your target audience specifically—and not just languishing in cyberspace, unread. You want your business’s blog to look professional, feel authoritative, but be interesting to read, too.
That’s quite a balance, and if you’re new to blogging for business—or blogging at all—you’re absolutely not alone if you feel intimidated at the prospect of starting a blog. Every writer, no matter how professional, feels overwhelmed when they open up a new post that’s a big, white blank canvas.
by Shivam Joshi
A recent study showed that 95% of adults between 18-34 years old follow a brand on social media. That’s a huge pool of potential customers, but in a busy online space capturing their attention is no easy feat.
That’s why a customer-centric content strategy, that focuses on their needs and interests, is vital for attracting those elusive eyeballs.
There are three key steps to implementing such a strategy, and in this post we’ll go through the basics.
Understanding the pain points and most common queries customers have
Creating content that provides a solution to these issues
Distributing that content through right channels.
by Victor Blasco
When making your first animated marketing video, the big question arises: what should I focus on? Actually, the answer is “not yourself”! Your target audience is the key to the success of your video.
Think about it this way: if you make an animated video with your audience in mind, they will feel involved and engage with it, which in turn implies more conversions: the ultimate objective of online videos.
First things first: know your target audience!
If you have already studied your audience, please skip this step. But for lots of businesses, the details on who their product is addressed to are actually a mystery.
by Martin Zwilling
Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Both of these approaches are a waste of your time and theirs.
The best professional investors receive dozens of proposals a day, so they are conditioned to look for quantitative data, rather than passion, for credibility and potential. They also look for entrepreneurs they know from past experience and warm introductions, or for evidence that you have previously built a successful startup, and sold your last one for maybe $800 million.
by Suzanne Paulinski
“If there were only more hours in the day…” “I have too much I want to do, I’ll sleep when I’m dead.”
These statements are as common in the music industry as open mic nights and 360 deals. They are usually said either at times of pure exhaustion or pure mania, with no sense of focus or strategic thinking.
The truth is, there are more hours in the day than we think and we don’t need to sacrifice sleep to find them. However, there’s no magic bullet, either. We can’t rewind the clock or slow down the Earth’s rotation. The secret to making more time for things that matter requires three things.
Clarity on our priorities
With these three tools we can we can finish what we have set out to do and we don’t have to burn out in the process. Let’s take a closer look at how to use each of these tools effectively.