2017, September 9th
Attracting your ideal customers by providing high-quality content is a trend that is showing no signs of abating. Almost all B2B marketers surveyed by CMI used content marketing. And, according to DemandMetric, more than three-quarters of CMOs believe that custom content is the future of marketing.
While online marketing continues to evolve, the part that involves entertaining, educating, and/or informing your visitors remains a priority. It’s more important than ever to have great content. Companies across many industries are producing more content year on year.
by Molly Spelts
We know the basics when it comes to social media practices and what the different channels have to offer B2B companies. You have Facebook, Twitter, Linkedin, Instagram and YouTube. Before I go any further, if you aren’t on social media, I can tell you that’s your first problem and we aren’t even halfway through the first paragraph.
by Jeff Haden
Science says your oldest child is likely to be a CEO, and your younger kids are likely to be entrepreneurs. That’s good news for your younger kids — not only is being an entrepreneur the only way to get really, really rich, becoming an entrepreneur is the best way for your kids to live a live where they get to fully express their talent, their creativity, their ideas, and their skills money.
In short, becoming an entrepreneur is the best way for your kids to live their professional lives the way they want.
by Anna Lundberg
In September 2013, I walked out of my office and into the unknown. I had resigned from my job, the first after my studies, with no concrete plans as to what I would be doing next.
It had started with a request to my boss to take a three-month sabbatical. Off I went to South America to travel from Quito, Ecuador, through to Buenos Aires, Argentina. During my travels, I devoured every personal development and career book I could find on Kindle, I chatted to people I met in hostels and listened to their very different stories about what they were doing and why, and I did a whole lot of soul searching. Then halfway through that trip, I called up HR and I officially gave my resignation.
by Bridget De Maine
The old adage proclaims you should never work with children or animals, but anyone who’s ever tried to put together IKEA furniture with their other half could suggest another party to add to the list: your partner. You know, the one who shares your life and, reluctantly, your bathroom.
While there are more than a few real-life co-founding couples who prove the point that business and pleasure can certainly mix, it isn’t exactly easy.