2017, November 10th
by Lilach Bullock
Promoting a business today requires a plethora of different methods and strategies; from social media marketing to blogging and everything in between, it all takes up so much of our time. So, how can you become a more efficient digital marketer? Quite simply, by using tools and workflows to help streamline your digital marketing efforts – in fact, without tools to help, I probably wouldn’t have time for anything besides social media and blogging.
In this blog post, I’m going to show you how to become a more efficient digital marketer.
by Khadejah Stegall
Social media is a powerful tool that connects people every day. While there are 3.17 billion users on social media, many millennials use their accounts to post their personal life, connect with friends/family and for professional reasons. Recruiters are starting to look at prospective employee’s social media accounts before deciding if one should be hired. According to smarp, 41% of recruiters are not happy with candidates’ social media, while 59% are happy. Does this mean that one should have separate social media pages?
Let’s look at some of the pros and cons of keeping the two separate. Here are some suggestions to have a great balance between your personal and professional presence on social media. TLC explains why you shouldn’t put more work on yourself to manage two social media profiles.
by Carly Stec
When you’re looking for a job, you should expect to be Googled.
When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled.
When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.
The truth is, anyone that may end up working with you in some capacity wants to get a good idea of your work and your personality before responding to your email or getting you to schlep all the way into the office.
by Jeremy Bloom
It is not easy to come up with proper business names.
It is an important decision; the company name you choose will have an impact on what others think of you.
Besides, that name follows you through all of your business dealings, so it must be something that you like.
Don’t rush the decision to name a company.
Don’t make it carelessly or without putting thought into it.
Instead, follow our guide to help you choose the right branding names.
by Jonathan Alpert
Do you find that your work day drags on and on and you just can’t seem to motivate yourself to focus and get work done? Maybe you dread going to the office and think you’d rather watch paint dry or even get poked and prodded by your doctor than to have to endure yet another day at your job. These, along with irritability, lack of patience with colleagues or clients, feeling entirely unfulfilled and simply disillusioned by your job, are tell-tale signs that you are burnt out.
Clients of mine who get to this point feel cynical about their work and this often spills into life outside of their job, affecting relationships. They might stay up at night worried about the day ahead, sleep poorly, and either skip meals because they’re upset, or do quite the opposite and reach for one too many pints of Haagen-Daz or other comfort food as a way to deal with their emotions and thus, pack on the pounds.