2018, January 11th
by Jeff Haden
Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)
But if you’re new to content marketing, where should you start?
The following is a comprehensive guide to planning and implementing a content marketing strategy from Ryan Robinson, a content marketing consultant to the world’s top experts and growing startups. (He also teaches 200,000 monthly readers how to start and grow a profitable side hustle through his blog and podcast.)
by Somya Mehta
Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and therefore, should be pushed across their social channels.
Recently, BuzzSumo analyzed two billion articles and posts that were published on Facebook in 2017, and established the top content over the year. Although these viral posts can hardly ever be replicated, such analyses provide insights into viral content creation, through gaining as much positive attention, as quickly as possible, while also engaging with your audience.
by Jonatan Zinger
Deepening Consumer-brand Relationships
Advertising as we knew it is dying—and that is a good thing. From basic technical innovation (e.g., ad-blocking going native in browsers), to social trends (like cord-cutting) to new core values (like Gen Z’s caring less and less about brands), everything points in a similar direction. More than ever people are trying to bypass advertising that asks something of them without providing much value.
It’s the end of interruptions.
An Age of Relationship Scientists
Who will benefit from all of this? On one end, consumers will. Despite the omnipresence of innovators like Amazon, consumers will continue to circumvent irrelevant interruptions with diminishing effort as they go about their lives.
by Carter Cast
Why do some careers stall while others flourish? The careers of one-half to two-thirds of managers and leaders will derail. “At some point, over half of us will get fired or demoted—or our careers will flat-line, and we won’t reach our innate potential.
In The Right—and Wrong—Stuff, Carter Cast shares with us the turning point in his career at PepsiCo. Blissfully unaware of how negative perceptions were shaped, he was stunned when called into his boss’s office, and told he was “unpromotable” because he was obstinate,” “resistant,” and “insubordinate.”
More often than not, people get fired, demoted, or plateau not because they lack the “right stuff,” but because they let the “wrong stuff” act out. Cast’s research led him to five defining archetypes. These archetypes are present across all organizations, genders, and levels of seniority.
by Jade English
Over the past few months I have been inundated with messages, asking how I manage my anxiety and continue to be productive. Surprisingly, these people have ranged from CEO’s to school children, both male and female, which screams to me that it is a national issue which needs addressing.
Here, I’ve written down some of the main methods I use to keep me on track. I hope they can help you too!
Being cooped up inside is probably one of the worst things for me. Get outside, take a second to appreciate how beautiful and incredible the world actually is. We don’t stop enough to appreciate the small things; the fact that we are even alive is pretty magical.
Possibly THE most important thing when dealing with anxiety or stress. You know that build-up of tension you get in your chest? Get your heart rate up and I guarantee this will help relieve the tightness which then affects your brain to work less efficiently. I find running is the best thing for me but you’ll have to figure out what’s right for you to keep you motivated. I know it’s hard to get up in the morning but if you can do this first thing, it will set you up for the day to feel fresher minded