2017, December 11th
by Jessica Freeman
Since the creation of the first online websites, content has become a critical aspect of any online company. In fact, content has always been important: magazines, product descriptions, advertisements, they are basically content pieces that customers consume each and every day.
Nowadays, thousands of websites and blogs are created on a daily basis. A website is nothing without content. Of course, there could be applications that don’t really need lots of content, but generally, content is necessary if you want to capture the viewer’s attention.
Content marketing is a very popular marketing trend nowadays, and it will continue to be until some major change happens. People consume content in many forms; articles, infographics, videos, podcasts, audiobooks, and more. As a business, you can choose to create awesome content and take your organization to the next level.
by Adam Jones
Earlier this month Instagram released a game changing new feature called ‘Instagram Stories’. Not only will this new feature change the way people and businesses use Instagram, but it is also a huge hit to Snapchat. The new feature has already been compared to Snapchat and it’s already a very popular feature. In this article, I will be discussing how this new Instagram feature could dramatically increase social presence for your business and how customer relationships could be taken to the next level.
Let’s get started with what this new Instagram feature is…
Instagram Stories – What is it?
Instagram Stories is a new feature which allows users to set a story which only shows for 24 hours. This story stays at the top of a user’s Instagram feed for 24 hours and can be a mixture of both images and videos. Once the 24 hours is up the story will be removed. This feature has already become very popular with users, businesses and celebrities and looks set to take Instagram to a new height! Users will be able to see stories from accounts they follow so this can include friends, celebrities and businesses. This feature has already been hailed for its simplicity. If your business already has an Instagram profile, you will be able to use this new feature now. If it’s the case you haven’t got a profile for your business, you need to set one up. If you’re unsure how Instagram can be beneficial to your business read this great article – Why Should Instagram Be Used In Your Marketing Strategy?
by Asi Dayan
Why Facebook ads?
There are endless reasons to use Facebook ads and it will be impossible to count and explain all of them in this post. To make it short – Facebook is currently the most effective digital marketing channel. It’s not only the best in its vast and accurate targeting options, creativity and optimization. In most cases, Facebook is also the cheapest way to achieve your goals. No matter if you are a B2B or a B2C marketer, or if you are promoting a mobile app or a fin-tech startup – Facebook has a great solution for you.
Add that to the fact that people are spending time on Facebook more than other digital channels. So even if you are trying to target professionals, you are more likely to “catch” them on Facebook, than on Linkedin.
Combining the extremely powerful abilities of Facebook advertising with a marketing analytics tool will have you on the sure way for killer marketing results and crushing your goals. Using data about your user’s behavior, conversions rates of each landing page, and get automatic alerts about any chance to optimize the performance of your campaigns like Oribi offers, will make sure you’re Facebook ads budget reach its full
by Melanie Pinola
Often, people want to freelance or start their own business because they’re lured by the freedom of working from home. If that’s what you care most about, you’re probably better off trying to convince your boss to let you telecommute and learning about the downsides of working from home rather than leaving your employer to work for yourself. Freelancing or owning your own business can have the same benefits (and challenges) of working from home, but there’s a whole lot more to consider. Here are the five biggest things I think you should know.
by Ayodeji Awosika
This is all useless,” I thought.
I’ve had this scenario occur several times throughout the process of formal schooling.
I felt it in high school while learning the “SAS” rule to compute angles for a triangle.
I felt it in college when I had to listen to my professor — who never had any business experience except for being a business professor — read the bullet points of his power point presentation word for word.
I have a 15 month old daughter and I fear she will feel the same things I’ve felt.
Much of what school teaches us has little to nothing to do with the real world. This isn’t a mystery. Many of us know there are problems with the current education system.