2018, January 12th
by Marjorie Munroe
If you’ve been reading about content marketing trends to watch in 2018, it’s likely the term “conversation” has appeared on your radar.
But what is a conversation, and where does it fit into the inbound methodology?
Understanding how these puzzle pieces fit together ensures you’re thinking of the best ways to optimize your website experience.
What is a conversation?
Generally, a conversation is defined as an oral exchange of sentiments, observations, opinions, or ideas between two or more parties.
Today, however, these connections can happen through multiple channels, such as phone, email, Facebook Messenger, and text, just to name a few.
by Charlene Burke
Network marketers, sales professionals and very small business owners (solo business owners) are going great guns on social media. Those who aren’t selling enough are blaming their audience, their product, their company. Those who are selling enough (and more) understand that social media is a tool – just one of many – to be used to build their business.
Social Media Means Being SOCIAL
Those who use Facebook personal profiles and Groups to blast promotional messages truly don’t understand that the platform they’re using is for them to meet people , get to know them, have conversations, share interesting things with each other. You know, like when you go to your friends’ house and gather around the kitchen table to share about the week. Or you meet up at the local coffee shop or diner and chat about what happened when you were on vacation, sharing pictures of the new niece in the family.
by Jason Stone
Fire. We are told to look for “fire” in new sales reps so they’ll have a burning desire to find and close deals. And while drive is tremendously important, staying composed, focused, and motivated during long sales cycles requires more.
To determine if a candidate will be successful, use this checklist of traits and questions.
What to Look for in a Sales Hire
Record of success
While everyone thinks the confident, guns-blazing, sales rock star is the ideal hire, bringing passionate, careful, and disciplined sales reps to your team will benefit you more in the long run. Conscientious reps may not come out of the gate with leads and sales, but their ability to plan things in advance and set and commit to goals usually correlates with better execution and outcomes. When interviewing, search for proof of initiative, accountability, and results.
Consider using these prompts:
“Have you set difficult selling goals for yourself?”
“What specific ways did you push yourself to achieve that goal?”
“Describe how you would execute something similar in the role we are discussing.”
by Lolly Daskal
Nobody likes thinking of themselves as a quitter, but there’s no point in staying stuck in something if it’s not accomplishing anything or making you happy. In those cases, it’s sometimes wiser to cut your losses of time and energy.
If you’re struggling with knowing whether to quit–whether it’s a job, a volunteer or personal commitment, an activity, or even a habit, here are some questions to ask yourself. Answer them and you’ll know if the time is right.
1. Am I enjoying myself?
If not, you need to ask yourself why you are doing it at all. Only a few things in life are important enough to be worth doing if they’re a drag. On the other hand, amazing things happen when you’re having fun and doing something you love. If you’re not having fun, it’s probably time to quit.
2. Do I feel motivated?
Do you have the motivation to do what you’re doing? The last thing you need is to spend your time on things that make you feel exhausted or drained. You need motivation if you’re going to succeed; without that push, it’s hard to keep progressing. Motivation brings excitement, happiness, positive expectations, and energy. Motivation pulls you forward.
by Greg Satell
A while back I was having lunch with a friend who is one of the most dynamic people I’ve ever met. A successful businesswoman, she regularly commutes between the five countries in which she run operations, while at the same time somehow manages to be a doting single mother to her young child.
Despite her comings and goings, we’re able to stay in touch through social media and, because she is something of a power user of Facebook and Skype, we’re able to keep up with what’s going on in each others lives. So I was quite surprised when she told me that she doesn’t allow her employees to use social media in the office.
When I asked her why, she said that she didn’t want her people gossiping at work because it would distract them. When I pointed out that her use of social media didn’t seem to hurt her productivity, she didn’t make the connection. Yet the truth is that gossip can be an incredibly effective use of time and is probably what made my friend so successful in the first place.