2017, June 12th
by Julien Rio
If you attended my speech at the Digital Marketing & Strategy Innovation Summit in Hong Kong you already know the basics of content marketing. Otherwise, let’s review together what is content marketing.
To find you on the internet, people will use search engines (Google or others). When they type keywords they get presented with links that correspond to the keywords they searched for. If you only have a self-centric website talking about you, people will specifically need to type keywords that directly relate to your business, such as your company name or a precise description of the services you offer.
by Herbert Lui
Who is your most valuable client? It’s not the one who brings you the most money. Nor is it the one who is most famous. You are your most important client, and that means you need to spend a little time refining your own process each week. Here are five ways to do just that.
Your other clients are important, but at the end of the day, you still need to pay attention to yourself. Business magnate Warren Buffett illustrates this in his authorized biography The Snowball, using his partner Charlie Munger as an example:
by Guy Sheetrit
If you’ve been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough.
Luck has nothing to do with your success in marketing a new business or making sales. Incorporating creative ideas into your marketing strategies is the way forward.
by Benjamin P. Hardy
It can feel impossible to move toward your dreams. You know exactly what you want to do, but there are endless obstacles in your way.
There is so much competition — thousands or millions of people competing to do exactly what you want to do.
How do you get out of the rat race?
by Brendon Burchard
To become a high performer, you have to learn faster. How do you do that?
Let me tell you first what not to do, because a lot of people just jump in and say, “I’m going to learn faster. I want to learn speed reading. I want to learn a new language. I want to learn all these new skills…”
And what’s happening is that people are very transient with their learning goals. What do I mean by that? I mean they’re kind of phony about it. They really don’t want to learn.
They say I’d like to learn this, I’d like to learn that. Someday, I’d like to learn French. Someday, I’d like to learn photography. Someday, I’d like to blog… and they never actually learn it, because learning doesn’t happen someday—it has to happen consistently.