2018, January 13th
by Marjorie Munroe
I started as a freelance writer in 2011, quit in 2014 and returned in 2017 after close to three years at a digital marketing agency. Here are 101 things I’ve learned along the way. Why 101? No idea. Blame the dalmatians.
1. Having a website makes you more credible and gets you more work.
2. Marketing yourself is a full-time job, but you have to make time for it. The more visible you are, the easier it is to make connections.
3. LinkedIn is the best social media site for finding clients, followed by Twitter.
4. Having social accounts for your business is useful, but only if you can keep them updated. Social accounts that haven’t been updated in a year don’t look good to potential clients that may stumble across them.
5. It’s pointless focusing too much on a LinkedIn business page. Concentrating on your personal profile is much more beneficial.
6. Getting out of the house to work is refreshing. Working at home, in the same place every day, can drive you nuts.
7. You must have a good chair. Mine’s shit, I constantly have back and shoulder pain.
8. You don’t need fancy equipment to get started.My main computer is second hand and cost £50.
by Brian Medavoy
Social media is an incredibly powerful tool for actors – if you know how to use it.
Unfortunately, too often I see actors spin their wheels with social media, use it in inefficient ways, and miss opportunities to leverage these powerful platforms to help further your career.
I put together this Social Media Guide for Actors to help you avoid those traps and get the most out of the time and effort you put into social media.
Before you dig in, here are a couple things I’d like to mention:
• If you found your way here through a link in your social media feed (how ironic!), here’s a little background about who I am and how I help actors navigate Hollywood.
• This is a LONG post, so if you’d prefer to download it as a PDF, you can do so here.
• In addition to this guide, I regularly share new tips and advice for actors through my newsletter – You can sign up to get that here.
• If you have any questions or would like to chat with me about any of this, feel free to message me.
by Mark Davis
Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket.
Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, out there spreading your message for you. Even if the only marketing you achieve is referral marketing, you’ll be in a great position, it is the best and cheapest marketing.
The reason it works is simple – if you respect someone and their opinion, especially if you know they’re a person with high standards who is very hard to please, then a recommendation from them will carry a lot of weight. It’s something you’re likely to trust.
If you have a need and are served up a tried-and-tested solution, then you’re highly likely to check out the company mentioned. Not only that but you’ll approach them with more confidence than you would if it were simply a name you came across on Google.
by Brad Stulberg
READ ON TO DISCOVER:
Why top Olympians train better by forgetting about the Olympics
Why minimalism is a key to top performance
How to achieve a new kind of balance in life
Caroline Webb is a management consultant, Senior Advisor at McKinsey, and renowned leadership coach who has worked with hundreds of organizations to help their employees be more productive, energized, and successful. Brad Stulberg is a former McKinsey consultant and current columnist for New York and Outside magazines who writes about health and the science of human performance. The two recently sat down to discuss the surprising truth about balance, productivity, and peak performance.
by Michael McKinney
WHY DO SOME careers stall while others flourish? The careers of one-half to two-thirds of managers and leaders will derail. “At some point, over half of us will get fired or demoted—or our careers will flat-line, and we won’t reach our innate potential.
In The Right—and Wrong—Stuff, Carter Cast shares with us the turning point in his career at PepsiCo. Blissfully unaware of how negative perceptions were shaped, he was stunned when called into his boss’s office, and told he was “unpromotable” because he was obstinate,” “resistant,” and “insubordinate.”
More often than not, people get fired, demoted, or plateau not because they lack the “right stuff,” but because they let the “wrong stuff” act out. Cast’s research led him to five defining archetypes. These archetypes are present across all organizations, genders, and levels of seniority.