2017, June 13th
by Mellissah Smith
I don’t know about you, but if you have been a marketer in the same company or maybe only with one or two companies, for the past 5 years, you may just be thinking “what’s next?”
Having a career in marketing is exciting. It is something that I have chosen for the past 25 years, and every day I love going to work. It’s my passion. I am completely in love with the people who work for me. They are rockstars and every day they get better and better. Right now, we have a team of people who are winners. They have the right self-starting attitude and are competent. We are not second guessing anything they do, and their relationships with clients are second to none.
by Sean Stein Smith
When reviewing business headlines and news stories it can be difficult to decide which topic is mentioned more often — data analytics or social media. This can be even more frustrating if you, as an entrepreneur, are trying to decide where to focus your limited time, money, and energy to help give your business an edge. Making adoption of social media strategies even more difficult is the fact that this field changes so rapidly. Many of the negative reactions to social media are usually based on an understanding of social media that is limited to snarky Tweets, sharing funny cat videos, and using different filters on Snapchat. This understanding, however, provides only an incomplete view of what social media can do for you and your business.
by Matt Nelson
A/B testing works… some of the time.
Barely. A tiny bit. If you’re lucky.
And when it does, a 1% increase to show to bosses and clients is what you’ll get.
That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it?
All that time and effort, largely wasted, when you should have been ignoring the 1% increases and focusing on the 10% ones like these instead. Or leveraging your time 1x instead of 10x.
by BW Online Bureau
This is how my startup failed, how i lost all my savings (around $50,000) I invested into it, my car and pretty much everything of value I owned, my co-founder/friend, and my health — all in about 10 months and what I learned from it.
I was a non-techie founder
This happened about 2–3 years ago when I was 22
My 50k in savings came from a combination of online marketing stuff I was doing but mainly from a contract I had to do all the marketing stuff for the launch of a different SaaS company.
The name of my startup or what it was about is also not really relevant here, since my f ups can be applied to whatever startup you are in or thinking about doing
by Benjamin P. Hardy
In April of 2015, I got serious about my goal to become a professional writer. I had written an eBook, Slipstream Time Hacking, and was anxious to know how to traditionally publish it. At that time, I had just barely put up my own website and had a subscriber-base of zero.
I decided literary agents would be my best source of advice. After all, they know the publishing industry back-and-forth — or so I thought. After talking to 5–10 different agents about their coaching programs, it became apparent my questions would need to be answered elsewhere.