2017, June 14th
by Expert commentator
Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a B2B or B2C brand, staying current with the content marketing best practices will ensure you achieve your goals quickly and efficiently. A good way to stay updated with the latest trends is to see how the top brands are leveraging content and how they have benefited from them.
by Howard Tullman
Social media is an ongoing and basically 24/7 production process feeding an expanding set of digital channels that need to be understood, rationalized, and managed– at least initially by you as CEO in terms of creating the “voice” and direction of the communications and in determining the objectives being sought. Because whether you like it or not and/or choose to stick your own head in the rapidly shifting sands, your social presence is increasingly the first look at, the first impression of, and effectively the digital front door of your company. It’s also a bunch of windows into what’s apparently going on inside. Take my word for it, if you’re not out there and in control of your story, to the extent that it’s even possible any more, the vacuum will readily be filled by any number of other people–employees, ex-employees, competitors, advocates for a million causes, etc.– with their own good and bad axes to grind.
by Project Management
The service industry has a unique pain. That is, it’s products are it’s people. Because of this, there are imperative steps involved in managing a project, and team— a project management checklist is a great way to start.
Building a professional relationship with team members not only motivates them to do a better job in their careers, it keeps them loyal. Fostering a culture of deep-rooted respect will benefit not only the associate but also the company.
by Team Savvy
Running a small business can be tough, but so can parenting. Yet there’s a massive overlap in skills, which often go unappreciated (and even unnoticed) when you gain them as a mum.
We identify some of the key transferable skills that we gain as parents but are essential in business…
Learning on the job
Maybe one of the hardest aspects of becoming a mum is that when you have a baby there’s no instruction manual. You’ve got to learn on the job, mainly by watching what other parents do and by talking to others (choosing which bits of their advice to follow and which bits to ignore), by reading books, magazines, websites, blogs & articles, by trial and error.
by Christina DesMarais
The most successful people you know didn’t get where they are by doing things like everyone else. One thing they likely have in common: Consistently doing the right things day in and out. Here’s what dozens of high achieving executives say are their secrets to getting ahead in business and life.
1. Make your bed.
“I can’t leave the house without making my bed in the morning. It’s proven to make you happier and gives a sense of accomplishment. Most importantly, though, making your bed in the morning and getting between the sheets at night becomes a special ritual to bookend your day.”
–Ariel Kaye, founder and CEO of bedding essentials brand Parachute