2017, September 14th
by Neil Patel
Do you associate psychology with marketing?
The truth is, most marketers don’t have a background in psychology.
That doesn’t mean you can’t apply psychological concepts to your marketing strategy.
Let me preface with this – these hacks are in no way intended to mislead or trick your customers.
You do not want to do that.
Tricking the consumer can cause mistrust, which is bad for business.
by Neil Patel
Email is the great equalizer in marketing.
Everyone expects to get an email from you at some point, so there is no reason not to send one.
And for the most part, email engagement is relatively high compared to other forms of communication. The average open rate is 21.73%.
by R.L. Adams
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.
by Claire Warner
For the third year in a row, Bustle’s Upstart Awards are honoring young women who are doing incredible things in the realms of business, STEM, fashion and beauty, the arts, philanthropy, and beyond. Want to be an Upstarts honoree one day? Read on for career tips, insights, and inspiration to help get you there.
Back in the day, as a sleep-deprived college senior, I was convinced that the working world would be a breezy utopia in comparison to the miserable, apocalyptic realm that was finals week at an American university. I was wrong. Being gainfully employed comes with surprising complications — like figuring out what questions you shouldn’t be afraid to ask at work versus which ones you should save for a phone call to your mom that night.
by jeff Haden
Like most people, my confidence level ebbs and flows. I’m what I call situationally confident. Depending on the setting, sometimes I’m extremely assured. Other times I’m shy and insecure.
Since confidence is something we all need — when you feel more confident, your performance almost always improves — I spend a fair bit of of time thinking about how to gain confidence.
So what can you do to gain a genuine sense of confidence? How can you become more poised and self-assured?
I asked Dharmesh Shah, co-founder of HubSpot, a guy who has met hundreds of entrepreneurs and invested in dozens of number of startups — and is great at reading people — how he spots genuine confidence.