2017, November 14th
by Emily Miels
By now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a consistent posting schedule can be a lot to handle and it doesn’t take long before you start to get burnt out on blogging. Yes, blog burnout is totally a thing, and it happens to the best of us. Most bloggers will tell you they’ve gotten frustrated, annoyed, and overloaded with blogging at some point, in turn causing them to create weak content or skip posting altogether. Let’s take a look at some of the most common causes of blog burnout for housewares brands and how to prevent it.
No matter what industry you cover, or what style of marketing you choose, at some point, someone will have considered using a social media influencer marketing strategy to promote your brand.
It’s a fundamental way for your business to interact and integrate with consumers. And according to a Tomoson Report, it’s very profitable too. With businesses making on average $6.50 for every $1 spent on Influencer Marketing.
It really is making a huge impact on business.
by Gunjan Marwah
One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better.
We do this because we know the struggle is real. Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. The key to success can often be boiled down to good, insightful conversations. Here are 6 tips to help you have conversations that move the needle.
by Ilya Pozin
You’ve climbed the corporate ladder and made a comfortable life as an executive, but you still want more. You have ideas to share with the world and think you might be ready to strike out on your own as an entrepreneur. But, how can you be sure?
Media romanticizes about the possibilities when starting your own business — rapid growth, large valuations, and becoming a member of the “inner circle” in business. It all sounds so empowering.
While it can pay off, it’s not the way it looks on TV. Becoming an entrepreneur isn’t for everyone, and even if it’s right for you, you should wait until you’re in the right circumstance before you make the big move.
by Joe Robinson
THE SIGN on the copy editor’s desk said, “Next mood swing in 8 seconds.” It always brought a smile to my face, and it was pretty darn close to the truth in the war room of the copy desk at the Los Angeles Times (where I once worked), where editors have to negotiate last-minute story edits and be the last line of defense on errors before publication, all while racing against the clock of the daily deadline.
Mood swings aren’t confined to newspaper editors, though. They are a fact of life for all of us. Our mood is highest on Friday and Saturday (for some reason), lowest on Monday. Mood tends to be high in the morning and low at night. Weather can affect mood, as can headlines, things people say, traffic, and too many other influences to list here.