2017, November 15th
by David Meerman Scott
The social networking sites are excellent ways to market your products and services. Depending on your marketplace, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Snapchat, or any of the many thousands of other social networks might be right for you. But for long term marketing success for your business and your personal brand, you need a blog or similar content site that you own.
The problem with social networks is they come and they go. You simply cannot rely on the companies behind social networks to be there forever. And you can’t trust those companies that will be active in the long haul (Facebook comes to mind) to display your content in the years to come in the way you originally intended. Always remember, the social network owns your content, not you.
It’s now the fourth year that we’ve asked experts from around the world to share their social media predictions for next year.
We’ve got an all-star panel of experts from a variety of backgrounds, including social media specialists Matt Navarra of the Next Web and Michael Stelzner of Social Media Examiner. PR leaders, Gini Dietrich of Spin Sucks and Stephen Waddington, Chief Engagement Officer at Ketchum PR and digital marketing gurus Sam Hurley and Adel de Meyer, to name but a few.
Sit down, grab a coffee, and discover the trends that will shape 2018.
by Gunjan Marwah
Marketing your business is not as straightforward as many imagine. When you’re running an online startup business, there are plenty of options open to you when it comes to marketing, but which of them should you choose? It’s the question every entrepreneur desperately wants an answer to.
However, there are also issues relating to affordability when it comes to marketing a small business. It’s not always easy to spend big when you’re small, so the expensive options are often out of the question.
by John Rampton
There’s no surefire way to become a millionaire. But there are definitely things that are holding you back from achieving that elusive multi-millionaire status.
Over my 32 years of being alive (yes, I’m 32), I have been a millionaire three times, with over $1 million in my bank account after taxes. Seems pretty cool, right? Not really. I’ve lost everything twice in my life. Luckily, over the years, I’ve learned a few things.
Here are 15 habits and mistakes that took me from millionaire to being broke and prevented me from earning it back till I learned to fix them. Once I did, I was free to start saving and living the real life I wanted to live.
by Melanie Pinola
If you’re not a writer or an editor, you might think your writing ability has nothing to do with your job. Yet 51% of employers say that communication skills (like writing) are a requirement for their employees. Mike Borozdin, a former Microsoft engineer and now senior director of engineering at DocuSign, advises all programmers to sharpen their writing skills. Without being able to communicate clearly or express yourself properly, you probably won’t get ahead at work. Writing is also especially important if you work remotely, since your emails, IMs, and other text-based messages will be your primary form of communication with your boss and co-workers. Improve your writing with these top 10 tips or take a look at this periodic table of figures of speech.