2017, December 15th
by Stevie Dillon
#1: Outline Your Content Mix
Social media for service-based business is all about creating connections. You want to help, provide value, and deliver your brand story in a way that encourages the right people to relate to you, trust you, and want to do business with you.
To achieve those goals, tell a story with every set of nine squares on your Instagram feed. A good rule of thumb when planning content is the 4:3:2 rule:
Four posts should add value and help your ideal client.
Three posts should create connections with your ideal client.
Two posts should promote or sell your service.
This content mix helps you develop a good relationship with your followers and allows them to get to know you, rather than simply pushing your services at them.
by Brooke Cagle
I was recently coaching a client I’ll call Amanda. Although she hated to admit it, Amanda was the office people pleaser.
She was always the first one to volunteer for the activities that no one else wanted to do. As a boss, she constantly jumped in and saved her team at the first signs of struggle. And, when people didn’t follow through on their commitments to her, she always said, “that’s okay,” then stayed late to pick up the slack.
Based on her good-natured style, Amanda was very well-liked. She was seen as a kind and compassionate person, and her colleagues appreciated her willingness to bend over backwards to help them out.
However, she wasn’t particularly respected. Her co-workers never prioritized her requests, because they knew that she would always be understanding. And, although her team loved her, most of them didn’t really see her as a good leader, because she shied away from holding people accountable.
by Christian Sculthorp
If you already have a great service offering, keep reading and I guarantee you’ll find new ways to get more clients.
I’ve included tactics that work for B2B, B2C, boring industries, sexy industries and everything in between.
You may be wondering:
“How do I get bookkeeping clients? How do I get web design clients? How do I get clients for my consulting business? How do I get clients for my IT company? How do I get PR clients?”
The tactics I’ve listed here work across all of them!
When it boils down to it, the tactics don’t change too much by industry. There are many tried and true methods that work regardless of what field you’re in.
Even if you have a marketing consultant or agency taking care of lead generation—it’s still worth reading this post—maybe you’ll see something they missed and you can ask them about it.
by Alisha Ramos
When you start your own business, the line between work and life can become very blurry—even nonexistent.
It can be so easy to pour yourself mentally, physically, and emotionally into the business to the point of burning out.
I had a turning point in my self-care journey as a founder only about two months ago. I was fresh off the adrenaline of finally taking my business full-time, and as a result I was working too much. I would wake up at around 6:30 a.m. each day and work non-stop until heading to bed around midnight.
But then I had a wake up call. When I met up with a friend for morning coffee, she made a comment on how exhausted I looked. And I was exhausted. I had been running on fumes at that point and not putting any energy into taking care of myself or taking adequate breaks.
by Brenda Della Casa
We have all been there; you wake up motivated to tackle a hefty to-do list and slowly succumb to the temptations of the day. The excessive coffee breaks, the extra long email recess, and finally, the closing of the laptop with the promise that you’ll do what needed to be done “first thing tomorrow”. I personally don’t know what’s worse; facing the same bullying tasks morning-after-morning or the gnawing feeling that I am letting myself down by not just grinding through the things that need to be done.
While it might be more fun to swap memes via Instagram than address those mind-numbing administrative tasks and more familiar to hop from tab-to-tab than close everything down and focus, the reality is that you’re creating work habits that will inevitably damage your career and your reputation. So, if you’re looking to enjoy more time, less stress, and better focus in 2018, here are a few ways to get started.