2017, December 16th
by Neil Patel
So, you found out about the power of backlinks.
Maybe a marketing friend told you how backlinks can benefit your SEO and drive traffic to your website.
Or maybe you read an online article that briefly mentioned the word “backlink.”
Whatever the case, you’re intrigued.
And you’re not just intrigued. You’re interested in building a backlinking strategy.
But you also recognize a serious problem:
No one knows who you are.
So why would they link to you or your website?
After all, the number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.
by David Ginsberg
With people spending more time on social media, many rightly wonder whether that time is good for us. Do people connect in meaningful ways online? Or are they simply consuming trivial updates and polarizing memes at the expense of time with loved ones?
These are critical questions for Silicon Valley — and for both of us. Moira is a social psychologist who has studied the impact of the internet on people’s lives for more than a decade, and I lead the research team for the Facebook app. As parents, each of us worries about our kids’ screen time and what “connection” will mean in 15 years. We also worry about spending too much time on our phones when we should be paying attention to our families. One of the ways we combat our inner struggles is with research — reviewing what others have found, conducting our own, and asking questions when we need to learn more.
A lot of smart people are looking at different aspects of this important issue. Psychologist Sherry Turkle asserts that mobile phones redefine modern relationships, making us “alone together.” In her generational analyses of teens, psychologist Jean Twenge notes an increase in teen depression corresponding with technology use. Both offer compelling research.
by Barrett Wissman
The word “network” has become a bit trite in our culture today. People are always talking about “networking” and it has led to a stigma of insincerity. When people are creating connections with others for the sole purpose of receiving a benefit, networking becomes insincere and a negative practice.
Networking does not have to be like that, though. Instead, connecting with others can provide a tremendous opportunity. Having a larger network, for the right reasons, can help you learn new things, find new jobs and offer a chance to help others.
The benefits of a strong network are numerous. Growing and maintaining a strong network is where the challenge comes, but it is much more a question of persistence and thoughtfulness than of intelligence or skill. Here is how you can grow your network by 1000 percent in the next three months in an effective and sustainable way:
by Kristin Marquet
Running any successful business can be a difficult and stressful endeavor. Operating a family business can add a whole new level of challenges and dynamics. One husband and wife team has learned how to work together efficiently to grow one of today’s most successful event entertainment companies in New York City.
Fabiola Hesslein and her husband Simon Hesslein, co-founders of the emerging full-service production company Tryon Entertainment, have learned what it takes to build a successful business as a couple. Here are the lessons that I was able to derive from our conversation.
by Matt Plummer
Like many of my classmates, shortly after college, I joined the ranks of a top strategy and management consulting firm. I knew I was signing up for long hours, but the reality of that didn’t really sink until a few months in, when I asked for a vacation day to go to a friend’s wedding. My request was granted, sort of. My wife handled the long drive to the wedding, while I spent my “day off” in the passenger’s seat working furiously on my laptop, with occasional stops at cafes to recharge my computer and send emails via the free wifi. This pace continued for months – even on national holidays, I holed up in my apartment to work — and I began to wonder how long I could continue.
Unfortunately, this story of impending burnout is not unusual. In fact, as recently as 2012, a Gallup poll revealed that 40% of U.S. workers “were so stressed out they felt burnt out.” Stress and anxiety are cited in 70% of the calls placed to phone-counseling lines at Workplace Options, a provider of employee-assistance programs. This may not be too surprising since working hours continue to climb for the highest paid workers. In the last 30 years, the multi-century trend of the best-paid workers working less than the lowest-paid workers has been turned on its head. Today, the best paid are about twice as likely to work long hours as the most poorly paid. According to a 2008 survey, the vast majority of professionals (94%) worked 50 hours or more a week, and almost half worked more than 65 hours a week.