2018, February 17th
by Adam Heitzman
What makes a piece of content compelling?
The secret ingredient to awesome content isn’t a watertight argument or even a great concept.
People make most of their decisions based on how they’re feeling, whether they realize it or not.
This is especially true when it comes to purchasing decisions.
If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.
by Daniel Disney
Let’s start this blog of with one very BIG fact…..
YOUR prospects and customers are on social media.
There will be very few industries now where businesses and decision makers are not on social media in some form. That may include Facebook, it may include LinkedIn, Twitter, SnapChat etc. They will be on social media and their buying decisions will be influenced from it.
Social media is a tool available for sales people, it’s sat right in front of you and yet so many people aren’t utilising it or aren’t using it right.
by Bethany Cartwright
“If it quacks like a duck and walks like a duck it’s a duck”. Have you heard that expression?
There are some companies among us that sell like the best, hire like the best, treat their customers the best possible way. They are simply the best. Everything they do makes them great.
What is consistent with all the top marketers and business owners out there is that they usually get referrals from their customers. Some of them are even solely based on referrals.
How does that make them stand out?
by Kimberly de Silva
“How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in yourself and build valuable skills over time. So which skills should every entrepreneur have?
1. The ability to manage money
In order to effectively run a business, you need to be able to manage money. Answer these questions about your personal finances first: Do you know where your money goes each month? Do you make more than you spend? If the answer is no to both, you will struggle to manage your business’ money too. But not all is lost, there are many tools out there to help you manage money. Start by getting your personal finances in order, use it as practice for when you will have to manage a business budget.
by Health Alliance Plan
Far too many Americans opt to skip lunch breaks or eat lunch at their desks, but taking a break from your hectic day can help you be more productive. One excellent use of your lunch break is meditation. The practice of deep breathing and focusing your concentration, meditation can help you relax, which is essential if you are working in a stressful job. Try the following apps to make it easier to incorporate meditation into a busy workday. It can help keep you calm and more productive into the afternoon.
A well-known and tested meditation app, Headspace has been shown to be effective, resulting in its popularity. The app offers a variety of guided meditations in various lengths, including short 15-minute sessions, which are perfect for a lunch break. It is simple and easy to use, with minimal distractions. A simple click on your guided meditation is all it takes. One drawback is that there is a subscription fee following the free trial period.