2017, December 18th
by Shane Barker
Content marketing is widely used across various industries and organizations. In fact, it’s so widely used that we just assume everyone uses it and is familiar with it. So I did some research to understand the actual usage of content marketing. I came across two studies by the Content Marketing Institute, one of which stated that 89 percent of B2B marketers use content marketing. The other stated that 86 percent of B2C marketers use content marketing.
What about the remaining 11 percent and 14 percent respectively? The number of people still failing to use content marketing is huge. And I know for a fact that the reason for this isn’t because the channel is ineffective. 94 percent of B2B marketers and 93 percent of B2C marketers experience success with their content marketing campaigns.
It’s possible that the marketers who aren’t using content marketing to promote their business are hesitating because they don’t know how to do it. That’s why I’ve decided to provide you with this handy guide on how to launch your first content marketing campaign.
by Becky Kuperhand
If you send an event follow up email, but no one is around to read it, does it even make a sound? No, not really.
Imagine returning to your office from a business trip across country after an exhausting 3-day conference. Tired, hopefully inspired and motivated, but always playing catch up from being gone.
You sit at your desk with 100+ new business cards to look through, notes on actions you wanted to take when you returned and hundreds of emails to sift through.
What are the chances that you are going to notice email number 268 with the subject line “following up”?
yses of teens, psychologist Jean Twenge notes an increase in teen depression corresponding with technology use. Both offer compelling research.
by Neil Patel
Businesses are at the mercy of their customers.
The customer determines whether a company thrives, survives, or fails.
That’s why you’re spending so much time, effort, and money on various marketing campaigns.
Targeting new customers.
Trying to retain existing customers.
Figuring out how to squeeze some additional profits from your best customers.
It may be exhausting, but it’s absolutely necessary.
All of these efforts can be summarized with two questions:
What does the customer want and need?
How can I provide them with those wants and needs?
by Thomas Oppong
There are more questions than answers in life. Everyone seeks progress, love, happiness, fulfillment, and money. We all hope for a better future.
What is the purpose of my life? How can I be better at what I do? How can I make impact in the next year or two? What do I need to spend more or less time doing going forward? How can I improve my life and career?
Chances are you’ve asked yourself these questions at least once in the past two months. To understand how your mind works, how you can improve your choices in life, and make the most of your strenghts, explore these life-changing books.
by Jory MacKay
“I don’t understand how you can work in coffee shops every day. That would drive me crazy.”
I’ve heard that from more people than I can count since starting my own business. It’s gotten to the point where instead of making my case I simple shrug and let the conversation move on.
I understand where these people are coming from. To them, a coffee shop is a noisy place filled with strangers, most of whom aren’t working. And while that seems like a recipe for distraction, research shows it’s actually better than most other working environments.
Why science says your open plan office is the worst
Today, 80 percent of all offices have an open floor plan, with even more traditional companies moving towards a wall-less workspace. The current love affair with the open office comes from the myth that having your entire workforce open and accessible, you’ll somehow create serendipitous connections and inc