2017, September 19th
by Synda Kenny
We used to sit around campfires regaling each other with tales of our adventures. But what we didn’t do back then was tell people about how they too could ‘earn $100 a day by clicking a few ads’.
If you want to appeal to someone on a basic level, then use the form of communication that has survived since the dawn of all of us.
Think about your own experience of stories and you’ll know this to be true.
by Jane Burnett
We know an internationally successful DJ who’s also a radiologist in his day job. Having a nine-to-five job doesn’t mean you can’t get involved in your personal interests. In fact, making your passions part of your personal brand is not only great for keeping your skills sharp and your knowledge base current, it’s a great way to market yourself for engagements and future positions.
Burnishing your personal brand is also a huge opportunity to express yourself in ways you don’t always get to when you’re at the office. Here’s how to create a rock-solid personal brand that speaks to you.
by Kimanzi Constable
If you’ve been paying attention to the entrepreneur space, you may have noticed something in the last three months. It’s a common trend that’s not so common in entrepreneurship. You’ve seen the same entrepreneurs chasing the newest “hot” trends. They started their business with a core topic and industry but maybe the income wasn’t there. In their desire to generate revenue, they were tempted by the allure of what’s working in entrepreneurship right now.
In a three-month span, they were Facebook ad experts until that became saturated, then they became “funnel” experts. After that, Facebook Messenger bots started to become popular, so they became Messenger bot experts. And now, everybody is talking about Bitcoin, so there’s a whole new wave of Bitcoin experts. This cycle will keep repeating itself as new trends emerge and entrepreneurs share the results they get with a new trend.
by Ryan Robinson
As you go through the process of starting your own business and training yourself to adapt to the new (often intimidating) commitments you’ve signed yourself up for, it’s important to be aware of the mental journey you’re going to be traveling along, in addition to the physical one of making your company come to life.
There will be ups and there will most certainly be downs along the way. If you’re careful to learn from your mistakes and minimize the negative outcomes as much as possible, you’ll stand a very real chance for succeeding in business.
by Melanie Curtin
The eight-hour workday is not based on the optimal number of hours a human can concentrate. In fact, it has almost nothing to do with the kind of work most people do now: Its origins lie in the Industrial Revolution, not the Information Age.
In the late 18th century, 10-16 hour workdays were normal because factories “needed” to be run 24/7. When it became clear that such long days were both brutal and unsustainable, leaders like Welsh activist Robert Owen advocated for shorter workdays. In 1817, his slogan became: “Eight hours labour, eight hours recreation, eight hours rest.”