2017, November 20th
by Heidi Cohen
Sometimes you might struggle to come up with killer content ideas and that’s okay – we all get content fatigue. Even Kermit the Frog gets stuck with new material!
You might want to expand on an idea that you’ve blogged about before and take a different approach or communicate it in a different way.
Maximizing your ROI with your content is critical too.
So, repurposing your content is something you really need to be doing if you aren’t already.
This allows you to take an idea that you’ve published before, break it down and give it a new lease of life so that you can post it on another channel and bring it to a new audience. You might turn a blog post into a handy infographic, which will allow you to post it on your Instagram page.
High-quality, in-depth content is a top priority for any content marketer, but you’ll also have a budget to adhere to and time constraints, so working out how to repurpose your content effectively on a multitude of channels is important.
by Mark Brodinsky
Storytelling for Business: Diary of Success
November 19, 2017 by Mark Brodinsky Leave a Comment
To have more than you’ve got you must become more than you are. It’s an inside-out game. A philosophy of life, which if you embrace, then others around you naturally gain.
Make no mistake it’s a journey. Becoming the best is not for the faint of heart. But if you can strive to achieve, then your heart grows bigger, stronger and others benefit.
If you want your story to matter, then build a better life for those around you. Then it’s a story worth telling and one which will be remembered for all-time.
by Ben Beck
How can you get in conversations with clients without being pushy? The trick is to make yourself approachable and make prospects come to you.
In sales, there’s a time-worn saying that carries a lot of truth: “People buy from people they like”. If you’re going to sell your products or services successfully, you and your business need to be likable. Thanks to social media, you already have a platform from which to begin social selling—but first, you need to make sure that you’re presenting yourself and your company in the right way. This article will help you discover how to leverage your blog or social media pages for social selling while building relationships with your customers.
by Colin Powell
“If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.” ~Colin Powell
Based on my own experience coaching leaders, I definitely agree with this sentiment. The best leaders are the ones who have established regular disciplines to ensure they are regularly attending to the right things. If you strive to be a leader who achieves excellence, then incorporate these seven habits into your work life.
by Amy Gallo
At some point, we all confront a stressful life event or personal crisis that threatens to distract us from work. Perhaps it’s tending to a sick family member, coping with your own illness, or dealing with a divorce. These are all incredibly tough situations to navigate personally — let alone professionally. Should you disclose what’s happening to your manager and colleagues? How do you ask for what you need, such as flexible hours or a reduced workload? And how do you know if you should take a leave of absence?