2018, February 28th
by Mallory Fetchu
Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?
Nobody likes spam. Educate yourself on how to deliver the emails that your audience wants. Check out “The Anatomy of a Marketing Email”.
I spent the better part of a decade emailing hundreds of thousands of cold prospects, trying different tactics and strategies to see what resonated. Here’s what I found:
by Erika Csorba
Content marketing is a complex field. If you want to write an article to reach your business goals, you need to be the creative guy and the number guy at the same time.
The creative part involves coming up with an enjoyable copy and quality visuals. Unfortunately, engaging emotions isn’t enough. You also have to integrate tech tool and data to boost your article’s performance.
Here comes the number guy: How many results will your keyword trigger? How do your competitors perform. How do you perform? What is the article’s CTR? What is its Conversion Rate? And how about the ROI?
Those people who understand both parts of content marketing – the creative and the analytical – will truly harness the power of content creation.
by Sammi Caramela
It’s difficult to keep anyone’s attention for more than a few seconds. Social media is especially distracting with news feeds and notifications on multiple platforms. For your business to prosper, you need to find special ways to connect with consumers and encourage them to take action through marketing.
“The motivations that lead people to action are the same online and offline,” said Rachel Clemens, CMO of Mighty Citizen. “Great storytelling moves people, no matter the media. Clear branding, delightful design and easy-to-use technology drive people to action, whether that’s via a website, online ad, TV commercial or even in a face-to-face meeting.”
by Neil Patel
Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.
You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it.
Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space.
Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. This will help you stay organized and focused.
You’ll also be able to share this plan with others to help you get valuable feedback. I don’t recommend starting a company without consulting people first.
by Jayson DeMers
There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a given timeframe.
Businesses attempt to optimize this by hiring more talented workers, buying better tools and equipment, and improving internal processes. But how many of those daily hours are wasted, and what’s causing your employees to waste them?