HEADWAY DIGEST DAILY: 01.03.2018

2018, March 1st

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The Beginner’s Guide To B2C Content Marketing


by Joanne

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content.

“But I don’t want to develop an audience!” I hear you cry, “I want to sell products!”

Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing practices that enable you to promote products through useful, engaging, high-quality content.

Is there a business in your niche that’s outperforming you in sales? Chances are it’s because of their B2C content marketing.

… read more

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How to Get Your Customers to Recommend Your Brand to Others


by Neil Patel

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.

Acquiring a new customer can cost you six or seven times more money than retaining your current customers.

But you can get new customers without having to spend much money.

Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.

It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.

… read more

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4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence


by Neil Patel

The very beginning of any relationship is awkward.

Do you think your customers feel that way about the beginning of their relationship with you?

Because if they do, that’s bad. It’s a severe threat to your business!

It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going. At least, that’s if things go smoothly.

Other times it’s more like those middle school dance parties where there are too many chaperones, and no one knows what to do.

So you stand around awkwardly until your mom picks you up.

As the saying goes, the “seeds of churn are planted early.“ Your customer onboarding experience will determine the overall quality and longevity of your business relationship.

… read more

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11 Online Branding Tips from Successful Entrepreneurs


by YEC

What is the first thing that pops up when people Google you? You really should know. Why? Because that is where employers go to check you out first, even before they email you. The successful careerists and entrepreneurs at the Young Entrepreneur Council (YEC) know this, and they’ve brought some online branding tips just for you by answering this question:

“What is one step I can take to proactively improve my online branding?”

Here are their insightful answers…

 

… read more

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This Is How To “Work Smarter Not Harder”: 3 Secrets From Research


by Jayson DeMers

UC Berkeley professor Morten Hansen looked at 200 academic papers, interviewed 120 experts, ran a pilot study on 300 subjects, and built a framework which he then tested on 5000 participants from various industries and backgrounds.

He found 7 behaviors that made up 66% of the difference in how people performed. (By comparison, standard metrics like education, age, and hours worked were only responsible for 10% combined.)

His new book is Great at Work: How Top Performers Do Less, Work Better, and Achieve More.

We’re gonna look at 3 of his findings so that we can get better work done in less time — and even achieve that mythical “work-life balance” unicorn everyone is always talking about.

Let’s start with the single most effective strategy he uncovered…

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 28.02.2018

2018, February 28th

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7 Cold Email Tips That Will Increase Response Rate


by Mallory Fetchu

Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?

Not necessarily.

Nobody likes spam. Educate yourself on how to deliver the emails that your audience wants. Check out “The Anatomy of a Marketing Email”.
I spent the better part of a decade emailing hundreds of thousands of cold prospects, trying different tactics and strategies to see what resonated. Here’s what I found:

… read more

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5 +1 Make-or-Break Content Marketing Tips for Startups


by Erika Csorba

Content marketing is a complex field. If you want to write an article to reach your business goals, you need to be the creative guy and the number guy at the same time.

The creative part involves coming up with an enjoyable copy and quality visuals. Unfortunately, engaging emotions isn’t enough. You also have to integrate tech tool and data to boost your article’s performance.

Here comes the number guy: How many results will your keyword trigger? How do your competitors perform. How do you perform? What is the article’s CTR? What is its Conversion Rate? And how about the ROI?

Those people who understand both parts of content marketing – the creative and the analytical – will truly harness the power of content creation.

… read more

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4 Ways to Implement Psychology in Marketing


by Sammi Caramela

It’s difficult to keep anyone’s attention for more than a few seconds. Social media is especially distracting with news feeds and notifications on multiple platforms. For your business to prosper, you need to find special ways to connect with consumers and encourage them to take action through marketing.

“The motivations that lead people to action are the same online and offline,” said Rachel Clemens, CMO of Mighty Citizen. “Great storytelling moves people, no matter the media. Clear branding, delightful design and easy-to-use technology drive people to action, whether that’s via a website, online ad, TV commercial or even in a face-to-face meeting.”

… read more

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How to Write a Business Plan for Your Startup


by Neil Patel

Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.

You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it.

Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space.

Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. This will help you stay organized and focused.

You’ll also be able to share this plan with others to help you get valuable feedback. I don’t recommend starting a company without consulting people first.

 

… read more

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Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch


by Jayson DeMers

There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a given timeframe.
Businesses attempt to optimize this by hiring more talented workers, buying better tools and equipment, and improving internal processes. But how many of those daily hours are wasted, and what’s causing your employees to waste them?

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 26.02.2018

2018, February 26th

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7 Writing Skills You Need to Know To Attract More Customers


by Jakub Slámka

Read Every Word
To give the best customer experience, you need to make sure that you know exactly what your customer wants. In fact, reading critically is the foundation of good writing skills, and it’s imperative that you read every word.

“It’s easy to fall into the trap of skim reading customer messages, especially when you’re potentially reading dozens a day. Make sure you stay focused and take breaks from your computer screen, so you can read every message fully and understandingly.”

Pulling on your best ‘customer service’ voice won’t quite work here. In this instance, try and match the customer’s tone. You can commiserate with them, and then look into solutions to make things better. This brings you both to the same level, meaning no one feels spoken down to, or ignored.

Live Chat Etiquette
It’s common practice for businesses to state when they are leaving the customer on hold during a live chat communication. This helps the customer to know that they will be waiting for a reply and why they are doing so.

… read more

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What Small Businesses Need to Know About the New Facebook Feed


by Erica LaSalle

What makes an online interaction meaningful? According to a public post by Facebook founder Mark Zuckerberg, passively reading articles or watching videos is not as valuable to our well-being as actually engaging with your social network.

In his post, Zuckerberg announced new changes to the Facebook newsfeed algorithm in an effort to encourage “meaningful interactions” between people. Unfortunately for the business world, posts, pictures and offers from company pages will have less visibility.

Manu-Muraro
“Facebook’s new algorithm prioritizes content from family, friends and groups. That means we will see even less posts from brands in our feeds.” -Manu Muraro (Photo: Manu Muraro)

“Facebook’s new algorithm prioritizes content from family, friends and groups. That means we will see even less posts from brands in our feeds. In our business pages, we will see engagement go down,” explained Manu Muraro, founder of Your Social Team.

… read more

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10 Ways To Understand and Shift Your Brand Perception in 2018


by Mark Walker

Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.

Regardless of the message you transmit, if it’s not received by the audience, it’s null and void.

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Brand perception is how consumers view your brand and, although it can be influenced by you, it’s not always easy to do. Where you see a ‘6’, they may well see a ‘9’.

The first hurdle is to actually understand your current brand perception – know what views and beliefs people hold about your brand so you can identify any that need to be realigned with your own. Then it’s time to create a strategy for communicating what you want to be heard and changing opinions.

… read more

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The power of collaboration


by CommBank

In 2012, two exuberant entrepreneurs, Cathie Reid and Dr Catriona Wallace, met at the annual Women in Focus Conference in Port Douglas. Through their shared passion for technology, and a desire to create a business that aligned with their values and purpose, Catriona and Cathie’s serendipitous meeting has evolved into a long-standing friendship and successful collaboration.

“Cathie was an initial Seed investor in my company, Flamingo, at the earliest stage,” Catriona reflects. “I believe that she saw the potential in the business and was also backing me personally to lead and grow a global software company.”

 

… read more

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How to instantly feel better: 27 simple things you can do right now


by Lachlan Brown

Life is not about what happens to us, but how we react to what is happening to us.
Many people get caught in a negative cycle of thinking that stops them from making progress in their lives.
Many more people are focusing on external sources of happiness to improve their lives.
The truth is that change starts from within us.
If we can change our thinking, we can change our lives.

… read more

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

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