HEADWAY DIGEST DAILY: 24.02.2018

2018, February 24th

icon-tick

12 things you need to craft a content strategy that really works


by Katy French

How can you create a successful content marketing strategy? Katy French from creative agency @columnfive shares her insights.

A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report.

We know crafting a content strategy can feel overwhelming, especially if you don’t know what to include. But doing it is worthwhile, because it makes everything afterwards a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. It just takes a little bit of elbow grease up front.

So, what should your content strategy look like?

We’ve helped many brands devise their strategy, and while each is unique, brands’ strategies tend to include some common core elements. No matter what your goals are, a comprehensive content strategy should cover every part of the marketing process.

… read more

icon-tick

This 1 Simple Shift in Thinking Can Transform Your Company’s Social Media Marketing


by Marty Weintraub

Brands are scrambling to figure out why Facebook fans have stopped seeing their social media posts. Earlier this year, Facebook made changes that some marketers consider 2018’s Facebook Brand Marketing Apocalypse.

Freebie content and video distribution dried up, but smart social marketers have quickly started to think like classic TV stations — only smarter. Social channels make it possible for brands to broadcast captivating video content to very precise audiences. While no longer free, securing views can still be crazy cheap — costing as little as a penny each. Views can drive website visits, in-store foot traffic and put products in shopping carts.

First, some quick history: In January, Facebook essentially shut off the free publicity spigot for brands and publishers, affecting everyone from news giants like the New York Times to brand publishers like Skittles, the Mall of America, SkiDoo and others. Companies endured an overnight branding nightmare that actually took about seven years to occur (free distribution began declining before Facebook’s 2012 IPO).

… read more

icon-tick

How to Become a True Marketing Master


by Acadia Otlowski

There has been a lot of content written on becoming the best marketer, or a master marketer.

I have an issue with that. What does it really mean to be a marketing master? What does mastery entail?

There’s a popular idea that mastery on any topic can be achieved in 10,000 hours. This idea came from Malcolm Gladwell and his popular book “Outliers.”

According to this theory, if you work deliberately for 40 hours a week at your marketing job, you will obtain mastery in about 4 years and 292 days.

But there are a couple of issues with Gladwell’s theory.

In professions, the amount practiced accounted for just a 1% difference in performance. That’s a minuscule improvement in the overall scheme of things.

… read more

icon-tick

Our 6 Must Reads for Managers to Give Feedback That Helps People Grow


by Pia Silva

Some of the most popular advice we’ve ever given on First Round Review concerns feedback. There’s a reason why Kim Scott’s piece on how to give ‘Radical Candor’ has been shared 150K+ times — and has since been turned into a bestselling business book. It’s because people want to do exactly what its subtite describes: Be a Kick-Ass Boss Without Losing Your Humanity. For managers both new and experienced, this can feel like threading a needle — giving people the constructive feedback they need to grow in their careers without making them feel badly about where they’ve failed or come up short.

We’ve heard from a number of people — founders, executives, managers, and ICs alike — that giving constructive feedback is painful, uncomfortable, and even frightening. No wonder many go far too long without doing it, or sugar coat their words past the point of clarity. They worry that what they say will cause more damage, or make people disengage. They worry that what they need to communicate won’t come out quite right or be well received. So they sit in silence — which ends up feeling far worse when people around them continue to make the same mistakes, underperform, and gradually get managed out. All of which might have been prevented had someone just intervened.

 

… read more

icon-tick

10 Horrible Habits You’re Doing Right Now That Are Draining Your Energy


by John Rampton

One of the greatest ways that you can improve your daily productivity is to cut out habits that drain your motivation. They give you less energy to tackle the day and decrease happiness levels. The challenge is that life is full of distractions.

That being said, letting the distractions consume you will make going through each day much more difficult. You should, instead, look for places in your life that you can change in order to have more energy and motivation. Doing so will increase your output and your well-being.

… read more

icon-tick


Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 23.02.2018

2018, February 23rd

icon-tick

Content Marketing 101: All You Need To Know To Grow Your Business


by Jeff Bullas

It was a paperback book that someone I trusted and respected had recommended.

Its title was good but not great.

The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover.

Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs.

But it made a big promise.

If you created great engaging content online then you would attract leads and sales.

The term used to describe that was “inbound marketing”.

New Rules of Marketing and PR – Content Marketing 101

The book?

“The New Rules of Marketing and PR” by David Meerman-Scott.

… read more

icon-tick

7 Steps to a Successful Influencer Marketing Strategy


by Hannah Sears

Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.
Developing a solid influencer marketing strategy involves finding and leveraging the influencers that best fit your brand. Here are seven steps to help you get started.

Determine Your Goals
Brand influencers are an excellent source of social proof for brands, but before selecting top influencers, you should set goals. First, define your target audience – who are you trying to reach with your influencer campaign? Once your target audience is established, set a budget.

With the rise of social media influencer marketing, more and more influencers are being well compensated for brand partnership. After determining your budget, select which KPIs to measure. Some KPIs to consider are: audience reach, views, engagement, and increase in followers.

… read more

icon-tick

Lead Nurturing & Automation


by Ali Hyatt

– Hey everyone, welcome to today’s Master Class presented by HubSpot Academy. I’m Courtney Sumbler. I’m one of our professors on the HubSpot Academy team. And we are HubSpot’s learning resource as well as world wide leader in marketing and sales education. I’m really excited to have everyone here today because we’re gonna be talking about lead nurturing and automation. Two of my favorite subjects and I have a feeling that my coworker here. Those might be some of her favorite subjects too.

– Yeah.

– So we’re gonna be talking a lot today about lead nurturing and automation. I’m really excited to introduce my coworker, Marwa Greeves. She is the team manager for the email messaging team here at HubSpot. And we actually get to work together quite a lot which is exciting.

– It’s awesome.

– We get to sit in the halls of HubSpot and geek out about some of these things. And today we’re gonna join in with all of you to sort of really talk about lead nurturing automation. Maybe a little bit of what 2018 looks like. Reflect on 2017. Really where we’re all going with these things in the next few months. And with that being said we want to make sure that you’re a part of this conversation. So what you’re gonna do is jump into that Facebook live feed. Start commenting, get those fingers warmed up. If you want to use a hashtag for Twitter use the hashtag HubSpot Master Class. Really let us know what’s going on. Ask us some questions. Maybe some struggles you have with lead nurturing. Questions you’ve thought about automation. Maybe how 2017 went for you. But we really want to hear from you. And I’m gonna keep you guys kind of going with that. So that’s not the last time you’re gonna here about commenting. So as we get started here. Marwa, how’s it going? It snowed last night.

… read more

icon-tick

Is Giving Away Your Best Stuff Helping Or Hurting Your Business?


by Pia Silva

I’ve received many emails saying, “Your book was amazing. I changed my whole business because of it! I took your stuff and implemented it and got results, thank you!”

Should I have shared less? Did I lose a potential client? Should I have pushed them to hire me?

There’s a fear that if you give away too much information, people won’t pay you for your services. The fear of giving it all away has too many business owners keeping their ideas to themselves to “play it close to the vest.”

And that fear makes sense…as long as you don’t want anyone to know who you are! I mean, if you keep your best stuff to yourself, you’ll be the best-kept secret around—a secret no one hires.

 

… read more

icon-tick

How To Be More Productive At Work – Going Big


by Emma Matthews

With so many things to get done, do you ever wish you had more than 24 hours in a day? Just to finish everything on your to do list and have some peace of mind? But you know better. It’s not about how many hours you have in a day. It’s all about how much work you can pack in during those hours.

So how do you make those hours count? Well, look no further for answers. Let me tell you about 14 ways to boost your productivity at work. And it goes something like this (Whadup Madonna reference!)-

1. Wake up Early
The early risers around us seem just a tad more happier, a tad more chirpier and extra productive. How you start your day can set the tone for the rest of the day for you. This is still something where I’m learning to practise what I preach. Trust me, waking up an hour earlier and comfortably powering through your tasks is better than to wake up an hour late and play catch up with time for the rest of the day. Waking up earlier means not having to rush through your morning. You’re in a much better mood this way and it gives you a head start. So when others are rushing through their mornings to get to office, you’re already there, all cool, calm and collected, and ready to conquer the day

… read more

icon-tick


Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

HEADWAY DIGEST DAILY: 22.02.2018

2018, February 22nd

icon-tick

6 Tips for Writing Successful Marketing Content


by Casey Crane

But not all content is the same. As a Copywriter and Content Manager at Bluleadz, my job varies from day to day depending on the needs of each client. Sometimes clients want daily or weekly blog posts; other times, I find myself writing premium content for tip sheets, whitepapers, or even eBooks.

In between projects, I try to stay up to date with recent industry-related news, research short- and long-tail keywords for inclusion in website and blog content, and try to come up with new content ideas or fresh takes on old successful content.

Balancing these tasks, along with trying to learn about clients whose businesses span a range of industries and service types, can be a challenge. This is particularly the case when I’m also trying to get up-to-speed when taking on new clients.

… read more

icon-tick

11 Social Media Ideas from the Fashion Industry Everyone Should Try


by Xenia Volynchuk

Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of harsh judging on a daily basis, you definitely would benefit from taking some of their tactics on board, no matter which industry you are in. You’ll learn to find ideas for unique content, produce pieces that result in tons of likes, comments, or retweets, and get tips for growing your audience.

1. From love to hate — evoke the full spectrum of emotions
My first tip would be to create content that evokes the full spectrum of emotions, and may even be meme-worthy. Since Facebook ranks hearts, wows and other emotions higher than default likes, it makes sense to put extra thought into creating somehow controversial content. Here’s an example from Louis Vuitton.

… read more

icon-tick

A Comprehensive Website Planning Guide (Part 1)


by Ali Hyatt

As a veteran designer, developer and project manager on more sites than I can count, I’ve identified a common problem with many web projects: failure to plan. As the same issues come up repeatedly in my work, I’ve written this guide in order to help our clients, other designers, businesses and organizations plan and realize successful websites.

Who This Guide Is For Link
Written in relatively non-technical language, this guide provides a broad overview of the process of developing a website, from the initial needs assessment through site launch, maintenance and follow up. It is appropriate for:

Small and medium-size businesses;
Organizations;
Institutions;
Web designers, developers, and design/development firms.

… read more

icon-tick

How to Improve Your Self-Esteem: 12 Powerful Tips


by Henrik Edberg

Nothing is more important than how you feel and think about yourself.

A high opinion about yourself and who you are and what you do and basically a love for yourself is also one of the things that people often miss or have too little of in today’s society.

I read about it in newspapers every month.

I see it every week based on how many of my readers that join my Self-Esteem Course. It is – close to 2 years after I launched it – still my most popular course.

I see it in my inbox almost every day as people share their challenges with me.

 

… read more

icon-tick

How To Become A Distraction Free Blogger


by Donna Merrill

If you’ve never thought of how to become a distraction free blogger, then you may wonder how some people seem to get so much done, while others struggle to accomplish very little.

I know I’ve been there.

I’ve worked so hard on something and maybe taken weeks or even months to get it done.

Then I see somebody else do the same thing 5 times in a month!

How does that even happen?

Distraction
Distraction is the stuff that happens all around you, taking your attention away from your immediate task.

You sit down to write a blog post and hear the phone ring or get an instant notification pop-up on your screen.

Then you think of something you forgot to do last night.

… read more

icon-tick


Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

Subscribe